HID Global aims to make NFC technology more secure through new service
HID Global, a leading manufacturer of secure identity solutions, has announced the launch of a new cloud-based platform that will add more security to NFC tags and other services based on the technology. HID Global believes that the new security platform will eliminate some of the risks inherent in using NFC technology and make it more attractive for companies interested in things like mobile commerce and marketing. It will also provide another layer of security for the transfer of digital information, such as documents and other important data.
NFC receives criticism for lackluster security
NFC technology is popular in both mobile commerce and mobile marketing because of its ability to engage consumers in a dynamic way. In commerce, NFC serves as a platform for transactions being made through a mobile device, such as a smart phone. The technology is capable of turning these devices into mobile payments platforms. Despite the popularity of NFC technology, it has managed to attract criticism for its lackluster security features. Because the technology is beginning to play a bigger role in society, HID Global is looking to help solve some of the security problems inherent with NFC technology.
New services provides authentication and identity certification to NFC tags
The new service from HID Global will help ensure that NFC tags are safe and free of exploitation. This will be done through the attribution of an authentication transaction environment. This allows for the system to distribute and maintain identity certificates for the NFC tags it accounts for, thus ensuring the integrity of these tags. HID Global will be able to determine whether or not the tags associated with the system have been compromised and determine how they were exploited.
Security continues to be a major concern in mobile commerce
NFC technology has garnered a great deal of attention for its abilities to engage consumers in a new way. The adoption of the technology has, however, been impeded by security concerns. In mobile commerce, a shortfall in the security of NFC technology could mean that a consumer’s financial information could be at risk of theft and exploitation. These concerns have served to slow the progress of the mobile commerce industry significantly.
Tesco teams with Engine Creative for Halloween campaign
UK retail giant Tesco has joined with Engine Creative, a leading digital advertising agency, to launch an augmented reality campaign for Halloween. Engine Creative has created several augmented reality features that will be used in Tesco advertisements in various news publications and in other marketing materials. The augmented reality experiences are designed to appeal to those with smart phones and similar mobile devices, hoping to draw the attention of tech-savvy consumers that are interested in interactive marketing experiences.
Augmented reality may be able to reach out to tech-savvy consumers
Augmented reality is becoming a powerful component in effective mobile marketing strategies. The technology has proven that it is able to engage consumers that rely on the mobile devices on a daily basis. Many of these consumers have shown themselves to be interested in interactive marketing initiatives, especially those that provide them with digital content or the possibility to find deals on products they love. Tesco believes that augmented reality will help expand the reach of its overall Halloween marketing efforts.
Digital content can be unlocked using smart phones or tablets
One of the digital experiences created by Engine Creative is called “Trick or Treat.” This augmented reality experience allows consumers to turn themselves into a zombie or other kind of spooky creature when they scan advertisements for costumes from Tesco. Engine Creative has also developed various animations and 3D advertisements that can be unlocked using a smart phone or other mobile device. The advertising agency has a great deal of experience with augmented reality technology and may work on future campaigns with Tesco if the Halloween campaign proves successful.
Augmented reality may hold the key to winning over mobile consumers
Tesco is the latest in a growing number of retail companies that are turning to augmented reality to engage consumers. More consumers are becoming mobile, thus leading Tesco and others to find ways to interact with these consumers in a way they will respond to. Augmented reality is highly interactive, rewarding consumers that take the time to initiate digital contact. As such, the technology may be the key to winning the favor of a new generation of consumers.
