mobile game industry Archives ⋆ Page 3 of 6 ⋆ Mobile Commerce Press

Tag: mobile game industry

Spending on mobile games reaches all-time high in the US

Stephen | May 21, 2013

Mobile games continue to flex their financial might

It is no secret that mobile games have become a very lucrative part of the game industry as a whole. While the rise of mobile games and the success they have found throughout the world may have come as something of a surprise, the game industry has been placing a great deal of emphasis on these games due to the financial gains that many companies in the mobile space have seen in this sector. The financial aspects of mobile games can, at times, be somewhat vague, but SuperData, a metrics tracking firm, has released a new report that highlights the money that consumers are actually spending on these games.

Report shows the progress mobile games are making in terms of revenue

According to the report from SuperData, the average amount of money that consumers in the U.S. are spending on mobile games has reached an all-time high. The report shows that consumers are spending an average of $12 on mobile games. While this may not seem like a significant amount of money, this represents millions of dollars worth of revenue for developers and publishers, most of which comes from in-game transactions and not from the actual sale of mobile titles. The report does show that there has been some decline in this sector, but mobile games are producing $842 million in revenue, on average, through sales alone every month.

Free-to-play games becoming more popular

The report shows that free-to-play mobile games are the most popular among consumers. Consumers do not need to pay an initial fee in order to acquire these games, making them widely available to a broad range of consumers. These games typically include in-game purchases that provide players with some bonus or opportunity to access new content. Free-to-play games are not only popular in the mobile space, of course, as the report shows that they are also gaining traction in other parts of the game industry.

Game industry beginning to go mobile

Mobile games are well on their way to becoming one of the most lucrative sectors of the game industry. If consumers continue to show strong interest in these games, the game industry is likely to continue to put more focus on the mobile sector. Several developers that had traditionally been solely focused on console gaming have already begun embracing the mobile space.

Mobile games help spur growth in digital sales

Denny | April 22, 2013

Digital sales show strong growth with the help of mobile games

Market research firm SuperData has released a new study focused on the game industry and the sales therein. The study shows that sales for the month of March have grown somewhat over the level they had been in the same month in 2012. The growth is most pronounced in the field of mobile games, which have become rampantly popular among consumers of various types. The study shows that social games, however, continue to experience a steady decline in terms of revenue.

Digital sales grow 2.9%

According to the study, digital game sales for March grew to $875 million, an increase of 2.9% over the previous year. Mobile games, especially those that have some online and social elements, contributed heavily to this growth. Mobile games were able to capture the attention of consumers with an assortment of in-app purchases and advertisements, all of which contributed to the overall revenue that these games produced.

Social games begin losing ground with consumers

While mobile games saw growth, social games continue to experience a decline. Social games, those found on social networking sites like Facebook, have begun to lose favor among consumers due to lack of innovation and the inherent difficulty in engaging consumers in advertisements and in-game purchases on such platforms. SuperData notes that Facebook insists that social games are on the rise, but there has been a decided lack of competition in the social network’s social gaming environment since Zynga’s fall from grace.

EA pulling out of social gaming space

Large game publisher Electronic Arts announced early this week that it would be closing down some of its social games hosted on Facebook. The publisher has adopted a strong interest in mobile games, considering social to be a thing of the past and mobile to be the future. While EA already has a strong presence in the game industry, the company has found it difficult to compete in the mobile games arena and is keen to devote more focus therein.