The sales from the first half of this year have already managed to exceed all of those from last year.
According to data released by Affiliate Window, there have already been more mobile commerce sales in 2013 in the first half of the year than there were in all of 2012.
This, according to the latest report from the performance marketing company on these transactions.
Affiliate Window is a performance marketing company. The report that it issued regarding mobile commerce sales showed that among all of the sales that it is experiencing at the moment, 20.89 percent are now originating from smartphones and tablets. This was a notable increase over even a month beforehand when that same figure had been 18.16 percent.
The growth in mobile commerce transactions was even more significant when compared to January.
The report issued by the company also showed that in January 2013, the number of transactions had been far lower than in the last month of the report. In January, it had been more than 6 percent lower than it was in June.
Mobile commerce is playing a rapidly growing role in online shopping and is representing an increasingly large share of those sales. In June, it had a share of 8.52 percent, while in May it had been 7.5 percent. This represents the first time that sales originating from smartphones have ever had a share of the online shopping market that was greater than 8 percent.
Moreover, the report also showed that for the first time since March 2011, the share of the traffic that was originating from iPads had fallen below the share that was originating from the iPhone. That said, tablets as a whole are still being seen as a much larger contributor to shopping. They represent a much larger share of the transactions occurring online.
Equally, Affiliate Window recorded that the conversion rates that it is experiencing have plateaued at just a little bit more than three percent across both tablet and smartphone devices. The second half of this year should prove to be very interesting in terms of defining trends that can be compared with those from previous years.
The new design for the mobile site has allowed the company’s sales to skyrocket.
The online retailer known as Skinny Ties has just made an important case of itself in the defense of the importance of providing a solid m-commerce experience.
The company’s new mobile website design technique has allowed their sales to spike skywards.
This wasn’t simply a random success. The creation of the m-commerce website was the result of a year of planning, designing, decision making, and creation. The new responsive website was first launched in October of last year. It is one of many companies that are now taking the plunge to appeal to mobile shoppers.
Its m-commerce website design uses a single code base to display the site in a custom screen fit.
The responsive design is meant to be an alternative to creating a site that is exclusive to m-commerce on either smartphones or tablets. Instead, the site displays itself appropriately based on the specific screen size of the user’s device.
The responsive m-commerce site’s performance has been showing that it was well worth the effort and the wait by the company. Skinny Ties has been watching the payoff roll in ever since its new website was implemented. During the span of time from October 2012 to March 2013 (when compared to the same span of time, a year beforehand), the Skinny Ties website saw an increase in transactions by 57 percent. Furthermore, it saw 78 percent more units sold, and the order value rose by 21 percent.
At the same time, the sales specifically through each of the various channels also rose. Over laptop and desktop computers, sales rose by 77 percent. On the m-commerce side, smartphones and tablets saw a 211 percent growth in sales. Revenue over Android devices was up by 187 percent, and sales through iPads increased by 224 percent, with iPhones breaking the rest of the records with increases in sales by 473 percent.
Following the change in the m-commerce site, every aspect of sales and transactions has been rising in a very positive direction, showing that the effort that went into the change will have been well worth it.
