Tag: germany

Vodafone predicts benefits for mobile gaming to come from 4G expansion

Vodafone, a British multi-national telecommunications company, recently rolled out a new 4G network in Germany, where mobile consumers in rural areas can now enjoy access to a high-speed Internet connection. The company is in the process of expanding this network to include urban areas throughout the country. Beyond Germany, 4G is becoming a staple of the mobile space, with many consumers throughout the world enjoying the speeds that 4G networks provide. Vodafone, along with other companies, believe that 4G may spark further growth in the mobile sector, especially where applications and mobile gaming is concerned.

4G connections becoming more common

Millions of smart phone and tablet users now have access to 4G networks, with many more receiving access to these networks on a seemingly daily basis. A 4G connection is comparable to a high-speed broadband connection for a home, giving mobile consumers access to connection speeds that have long been reserved to PCs and similar, stationary products. Vodafone believes that 4G will change the way mobile consumers make use of the Internet, providing them with access to high-definition content and enabling them to upload their own content to the Internet at faster speeds.

Mobile gaming may become more social thanks to 4G

Mobile gaming is likely to benefit from the growth of 4G networks, especially in the social space. Social games, and mobile games in general, often require some connection to the Internet in order for gamers to experience the game’s full features. A faster Internet connection means that gamers can enjoy these features more fluidly, but it also means that they could have access to more complex games that require a very strong network connection.

Mobile consumers likely to enjoy 4G connectivity

Developers are beginning to produce mobile games that are breaching the capabilities of current mobile technology, hoping to gain a head start on the next generation of smart phones and tablets. These games will require better hardware for mobile devices, but also a fast Internet connection to facilitate their various multi-player elements. Vodafone believes that the growth of 4G networks around the world can only lead to benefits for the mobile space and everyone with advanced mobile devices.

yStat predicts mobile commerce to continue gaining momentum in Europe

A recent report from yStat, a market research firm based in Germany, shows that mobile commerce is one the rise in Germany and much of the rest of Europe. Retailers have been showing strong support for mobile commerce, largely because of the interest consumers have been showing in the same concept. Consumers around the world are beginning to rely more heavily on their smart phones and tablets, thus presenting an opportunity for a new form of commerce to take root. Mobile commerce represents a major opportunity for retailers that are able to attract the attention of these consumers.

2012 may be one of the most successful years for the retail industry

According to yStat, revenue from m-commerce and e-commerce gateways is expected to have shown major growth in 2012, with retail sales made through mobile platforms accounting for a sizeable portion of this growth. Online-only businesses, such as eBay and Amazon, are likely to find that they have performed well in Germany. yStat notes that mobile sales in 2012 have already shown signs of aggressive consumer adoption in the realm of mobile commerce.

Reputation dictates spending

yStat predicts that the number of consumers that use digital platforms to make purchases will increase well into 2016. Mobile commerce will play a big role in this growth as consumers gain access to more convenient, secure, and feature-filled services. While mobile commerce platforms have to provide consumers with expedient and convenient services in order to be considered viable, the reputation of a retailer is more important when it comes to mobile shopping. According to yStat, consumers are more likely to spend money online with a company that they believe can be trusted.

Amazon ahead of the curve

yStat notes that Amazon is well ahead of the curve when it comes to mobile commerce in Germany. The company has long held a powerful presence in the online, space, but has been working to broaden its reach to mobile consumers recently. The company’s efforts seem to be paying off, as Amazon experienced powerful growth in terms of mobile sales this year.