New program could add more value to Google’s Android Pay service
Google is looking to add value to its already popular Android Pay service. The company released its new mobile payments solution in September of this year, and it has managed to attract a great deal of support from consumers interested in using their smartphones to make purchases. Google already had an established mobile payments service, called Google Wallet, but relatively few people opted to use this. Android Pay, however, offers better features that have proven more attractive to consumers.
Majority of those using Android Pay have never used Google Wallet
According to Sridhar Ramaswamy, Google’s senior vice president of ads and commerce, several million people with Android devices are now using Android Pay. Approximately 60% of these people have never used Google Wallet before, making Android Pay their first experience with Google’s mobile payments infrastructure. While consumers have already shown interest in the service, Google is looking to make it more attractive and the company plans to introduce a loyalty program.
Loyalty program will provide consumers with reward points they can use for products they may be interested in
Google aims to raise awareness of mobile payments among consumers
Raising awareness of mobile payments is also a priority for Google. The company has begun partnering with several organizations, including AT&T and MasterCard, in order to help consumers learn about mobile commerce. One of the attractive aspects of mobile payments is its convenient nature, and Google intends to highlight this as one of the drawing points for Android Pay. Raising awareness may add more momentum to Google’s mobile payments plans.