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Tesco launches new augmented reality campaign for Halloween

| October 30, 2012

 Tesco teams with Engine Creative for Halloween campaign

UK retail giant Tesco has joined with Engine Creative, a leading digital advertising agency, to launch an augmented reality campaign for Halloween. Engine Creative has created several augmented reality features that will be used in Tesco advertisements in various news publications and in other marketing materials. The augmented reality experiences are designed to appeal to those with smart phones and similar mobile devices, hoping to draw the attention of tech-savvy consumers that are interested in interactive marketing experiences.

Augmented reality may be able to reach out to tech-savvy consumers

Augmented reality is becoming a powerful component in effective mobile marketing strategies. The technology has proven that it is able to engage consumers that rely on the mobile devices on a daily basis. Many of these consumers have shown themselves to be interested in interactive marketing initiatives, especially those that provide them with digital content or the possibility to find deals on products they love. Tesco believes that augmented reality will help expand the reach of its overall Halloween marketing efforts.

Digital content can be unlocked using smart phones or tablets

One of the digital experiences created by Engine Creative is called “Trick or Treat.” This augmented reality experience allows consumers to turn themselves into a zombie or other kind of spooky creature when they scan advertisements for costumes from Tesco. Engine Creative has also developed various animations and 3D advertisements that can be unlocked using a smart phone or other mobile device. The advertising agency has a great deal of experience with augmented reality technology and may work on future campaigns with Tesco if the Halloween campaign proves successful.

Augmented reality may hold the key to winning over mobile consumers

Tesco is the latest in a growing number of retail companies that are turning to augmented reality to engage consumers. More consumers are becoming mobile, thus leading Tesco and others to find ways to interact with these consumers in a way they will respond to. Augmented reality is highly interactive, rewarding consumers that take the time to initiate digital contact. As such, the technology may be the key to winning the favor of a new generation of consumers.

US banks embracing mobile commerce

| October 30, 2012

 Report shows that US financial institutions are showing great interest in mobile commerce

First Annapolis Consulting, an investment banking and financial services consulting firm, has released its third annual Mobile Banking and Payments Study. The study highlights the changes that are being seen in the U.S. financial services industry and how banks are adapting to the growing popularity of mobile commerce. Mobile commerce is beginning to grow quite large in the U.S., especially where banking is concerned. The study suggests that the growth of mobile commerce has yet to show any signs of slowing down.

81 of top 100 financial groups offer mobile banking services

According to the report, 81 of the top 100 financial institutions in the U.S. offer some sort of mobile banking service. This is an 11% increase from the number of institutions that offered such services in 2011. Many of these services provide consumers with access to their accounts and finances through smart phones and other such mobile devices. Many of these financial institutions are also leveraging consumers’ constant connection to the Internet to provide them with warnings if suspicious activity on their accounts is recorded.

Study shows banks becoming more accommodating of mobile consumers

The study finds  that many banks and financial institutions are beginning to take mobile commerce more seriously. Banks, in particular, are warming to the idea of accepting mobile payments from consumers and have implemented bill payment features. These banks are also finding that the rewards programs they offer to consumers are becoming more popular. With banks becoming more accommodating to mobile consumers, these rewards programs are seeing more use and praise from these consumers.

Mobile commerce continues to gain traction in the US

Mobile commerce is on the rise in the U.S. and has been on the rise for some time around the world. The concept of making payments using nothing more than a mobile device has proven popular amongst tech-savvy consumers. Now that the largest U.S. banks and financial institutions are embracing mobile commerce, more consumers may soon be exposed to the innovative concept.

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