Companies will be spending more to advertise and promote over that channel in the next 12 months.

A recent report on mobile marketing and commerce has determined that showrooming may not be considered to be as great of a threat as expected, as only 11 percent of retailers participating in a study claimed that they felt that it is a shopping behavior that could be harmful to their own revenues.

For this reason, many companies are pouring more money into the channel to help to boost their in store experience.

The research, which was published by BuyDesire and Econsultancy determined that most companies will be increasing their mobile marketing budgets over the next year and that this reflects a greater adoption of the channel, overall. They showed that out of every ten companies, seven have said that they would be increasing their spending in this area within the 12 months following the survey. The purpose is to keep up with the growth of the channel.

Only a small number of companies are currently using mobile marketing at the moment.

However, the current trends are changing and although the majority of companies are not using mobile marketing at the moment, they are changing their tunes and will primarily be doing so within the next year in some shape or form. They will be incorporating these technologies into their overall strategies on a growing basis.

The survey was conducted by the company from July through August and involved the participation of over 500 agency and in-house marketers. Among them, almost one third (29 percent) intend to use tablet optimized websites for the first time in the next year, with a considerable growth in location based mobile marketing (22 percent) and m-commerce (20 percent).

According to an Econsultancy research analysis, Bola Awoniyi, who spoke about these mobile marketing study results, “The research makes it clear we are at a tipping point with regards to mobile marketing and m-commerce. More companies that have been treading water with mobile technology will be taking the plunge in the near future.” It was also seen that only 11 percent feel threatened in any way by showrooming, even though 67 percent noted that the in-store use of smartphones was rising.

Mobile games may help non-profit groups raise funds

Mobile games have provided hours of entertainment for thousands of people around the world. These games have also become quite lucrative for the game industry as a whole, but they could be used to do some good in the world. The Global Gaming Initiative aims to use the power of mobile games to strengthen the bridge between technology and philanthropy. The organization specializes in developing games that have a purpose that extends beyond entertainment and generating revenue.

Developer creates game for World Bike Relief

The Global Gaming Initiative has partnered with World Bike Relief, a non-profit organization that works to bring bicycles to impoverished communities in Africa, South American, and Southeast Asia. These bikes are a valuable commodity to these communities as they provide a reliable form of transportation to those that cannot afford their own vehicles and those living in areas that do not have dedicated public transit systems. For its partner, the Global Gaming Initiative has developed a new title that aims to raise funds.

50% of in-game purchases to be donated to non-profit group

The game is called Sidekick Cycle and 50% of in-game purchases will be donated to World Bicycle Relief. The game is initially available for iOS devices, with an Android version expected to be made available later in the year. The game tasks players to perform various tricks and collect coins as they make their way through the African wilderness. The bicycles featured in the game can be customized and there are various collectibles that can be found throughout the game.

Charitable organizations see promise in mobile games

Mobile games are quite popular throughout the world, but relatively few of these games are used to support non-profit organizations. These organizations are beginning to see the potential of mobile games, however, and some are beginning to develop their own games in order to raise funds for various projects.