The Commerce Commission keeps tabs on pricing in wake of Vodafone deal
The Commerce Commission, an agency of the New Zealand government, has mobilized to keep tabs on pricing for calls between fixed line platforms and mobile phones. The move comes in the wake of a deal between Vodafone New Zealand and TelstraClear, in which Vodafone acquired the latter party. The Commerce Commission is poised to keep an eye on the pricing schemes coming from Vodafone, as well as other telecommunications companies operating in the country. The agency has already imposed lower prices on calls in several mobile networks.
Regulator preparing to keep track of mobile commerce
Though the regulator is poised to take action if it detects some form of foul-play in terms of call pricing, the Commerce Commission is also keeping an eye on the growth of mobile commerce within the country. Mobile devices are becoming more common with consumers. As such, more people are being exposed to the concept of mobile commerce, whereby their mobile device is used to make payments for goods and services.
Youth of mobile commerce industry holds potential for malicious activity
Typically, mobile commerce platforms do not make money off of the applications they provide to consumers. Instead, companies charge a fee for each transaction processed through t he platform. Because mobile commerce is still a relatively young industry, there is potential for some companies to exploit consumers. It is this potential for malicious activity that has the Commerce Commission on its toes and ready to crack down on foul-play it may see.
Vodafone may be gearing up to push mobile commerce in New Zealand
Vodafone New Zealand is one of the largest mobile network operators in the country and is part of the larger Vodafone network. Vodafone has shown interest in mobile commerce in countries like Spain, but seems to have limited this interest to the European market. With TelstraClear now a part of the Vodafone network, the company may be gearing up for a push to bring mobile commerce to New Zealand, but such plans have not yet been set in stone.
Education isn’t something that stops with a diploma or a degree, and continuing your learning is not a vital element in the majority of most professions, especially for marketers, who must always know the latest developments and trends to ensure that they can offer what their clients want most and how to best engage consumers to create an effective call to action.
Marketers go through their formal education and spend years building job experience, and the lucky ones are hired by a terrific organization. But this doesn’t mean that the learning can end there. Though governing laws may not require a marketer to take continuing education courses or otherwise update their professional knowledge, it remains an integral part of their ability to succeed (and for the ability of their employer to succeed).
PR and marketing professionals must remain on the cutting edge. Today, this means that they need to be aware of the latest developments and trends in the internet and technology. These two industries are moving faster than most people can imagine. Yesterday’s exciting new emerging concepts – such as LinkedIn, Facebook, and Twitter – have become common parts of our daily lives and, as such, are also routine elements of marketing campaigns and strategies.
As we’ve been seeing, emerging social media such as Pinterest and Google+ are just starting to find their place, and marketers will need to keep on top of their growing popularity or they will become lost in the trends and fall behind. That said, social media is only the start.
Mobile is opening up a whole world of new opportunities, but for many, it is like starting from scratch once more. QR codes, for example, aren’t just a buzz word anymore, but are becoming both supporting and central elements of massive campaigns.
The difference mobile search made during the year…
With the ever growing number of smartphones in the marketplace, mobile search has become more important than ever before, but marketers are quickly discovering that their efforts with SEO and other traditional search techniques, cannot be quite the same as they were for the regular web.
Mobile search – unlike traditional laptop and desktop-based queries on search engines – offer different results different results and provide a different way of demonstrating those results depending on the kind of device that is being used – for example, a tablet or a smartphone.
Google has recently announced the development of a search engine crawler that was created specifically for smartphones, and that functions separately and differently from the one it is currently using for the typical feature phone. This is a strong indicator that unique SEO techniques will be required to effectively optimize apps and sites meant for smartphones.
Until now, it has always been believed that Google’s treatment of all mobile devices – from tablets to smartphones to feature phones – has been relatively the same as it has been for PCs, only with a few additional geo-specific results. However, with this recent announcement, it is clear that Google intends to treat the various devices differently, and SEO experts will need to come up with a new strategy that will take this into account.
