Docomo Digital aims to revolutionize mobile commerce
|NTT Docomo launches new commerce firm that will engage the world
NTT Docomo, Japan’s largest mobile network operator, has launched a new mobile commerce firm in the United Kingdom called Docomo Digital. The new firm is meant to promote mobile transactions throughout the world, encouraging a greater degree of financial inclusion. Docomo Digital already has the resources at its disposal to create new mobile commerce solutions that can be used by a wide range of merchants throughout the world.
Docomo Digital aims to create an inclusive digital commerce environment for all
Docomo Digital will be leveraging the experience of its parent company, NTT Docomo. Since 2009, Docomo Digital has been developing itself into an organization that will change the mobile payments space. The organization hopes to make mobile transactions and shopping more convenient, reliable, and secure. It also intends to create an ecosystem wherein merchants focused on the mobile space can thrive and connect with consumers that have become heavily reliant on smartphones and tablets to get their shopping done.
Demand for new services is rising quickly amongst mobile-centric consumers
Competition in the mobile space is growing as consumers become more fickle about new services
Docomo Digital will be competing with several other companies that have entered into the global mobile commerce market. These companies are eager to win the favor of mobile consumers, but this has proven to be quite difficult. When it comes to mobile payments services, consumers are somewhat fickle, opting to move from one service to the next relatively quickly. The services offering the most secure features are often considered the most successful in terms of customer retention.