Pornhub has (jokingly) offered to purchase the mobile application now that Twitter has discontinued it.
Twitter has decided to shut down the Vine app in a choice met with considerable controversy. One of the founders of the mobile app has expressed his regret over the decision. At the same time, the Pornhub adult entertainment site has launched its own promotional stunt bid to acquire it.
When the six second video sharing platform was shut down, Rus Yusupov tweeted his disappointment.
Yusupov is one of the founders of the Vine app. He left the company last year but was still upset with Twitter’s decision to shut it down. Twitter bought the company in 2012 for what was reported to be $30 million.
According to Twitter, it decided to cease the Vine platform when that company reported a boost in its own monthly active user growth throughout the third quarter. However, at the same time it dropped 9 percent of its work force. This suggests that it is seeking to slash costs and place the focus on live streaming features.
The Vine app had developed a solid user base and generated a number of famous “Viner” celebrities.
A number of stars found their place on the six second video sharing app. Like Yusupov, those stars headed to Twitter to share their disappointment in the move.
Twitter posted a blog at the end of last week which explained that the Vine application and website wouldn’t be closed immediately. Instead, users will still be able to view and download videos. That said, it also didn’t provide very much information about what will happen to the mobile app now that it is being abandoned.
The blog post said “What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way.”
Pornhub saw this as a perfect opportunity to create its latest marketing scheme. It has a long history of making joke bids like the one for the Vine app in order to draw attention to itself. It submitted a tongue-in-cheek letter describing the appeal of six second porn videos.