Tag: social media advertising

The Pros and Cons of Social Media Advertising

Social media marketing is something that seems to have gone beyond being a simple alternative form of marketing and now feels like it’s in a category of its own. It is a technique that almost all businesses like to partake in due to the sheer number of people on the various platforms available. 

However, while it’s something that seems so inviting due to the low-cost nature of it and the precedent that has been set by those before you, it’s still something that has its own myriad of pros and cons. It will do you well to be aware of what these are before you plunge in with two feet, knowledge is power, after all, and in business, it’s all about being in as advantageous a position as possible.

Social Media Marketing

The Cons

It’s best to get the bad news out of the way; being aware of what the potential cons are first can help avoid nasty surprises further down the road. First of all, due to the public forum type of format that social media tends to function around, it is possible for your business to develop some bad press through unfortunate interactions with users of the platform. This might be due to something out of your control that they’re saying or something that your business has posted that has been interpreted in a way that you didn’t intend. Either way, as easy and casual as social media can feel, it’s important that you’re careful when writing your posts and ensure that you read them thoroughly before committing. 

There are more specific problems that you might encounter as well, from a range of sources that you might not expect. For example, while the social media platforms are what you’ll be working with, your prospective customers and audiences might be viewing these via use of their smartphones, which have their own issues to contend with. You might find, for example, that your social media advertising is affected by iOS 14 updates, so it’s important that you’re once again as informed as possible before you begin. 

The Pros

However, as you’ve undoubtedly heard, there are a huge plethora of positives that you can enjoy through the use of these platforms for marketing your business. As stated before, the large user count and low cost of entry already provide you with a worthwhile incentive to get on board, and seeing how so many businesses are already established on social media surely shows that there’s something to be gained there. 

It might be worth focusing your efforts on a particular social media platform, as you might find that each platform available has a different type of audience which might mean that your business is more suited to one than another. Doing ample research can help you to make the strongest debut possible, keeping your expectations in check, and knowing how you’ll use the platforms in such a way to maximize their potential can help to give you the edge that you need to succeed and stand among your peers.

Mobile ads at Facebook tested to improve lead generation

The social network has been testing out a broad spectrum of smartphone marketing strategies.

Facebook has already revealed that it is launching and testing a dramatic range of different types of mobile ads in order to help to improve its lead generation abilities while reducing some of the struggles and challenges that marketers have faced.

The social network is already working with several unnamed brands to try out some of its bigger ideas.

Should these mobile ads prove to be effective, then it is likely that they will become regular marketing products that are available at Facebook. This type of opportunity could become very popular with a range of different kinds of marketers, including those in the financial, auto, insurance, and real estate industries. That is important to note as those are often players that have considerable budgets to back their marketing goals.

The mobile ads are designed to help to encourage interaction from consumers who view them.

Mobile Ads - Facebook Marketing StrategyThis is because the design of this mobile advertising would allow consumers to complete forms, sign up for newsletters, obtain price quotes, schedule appointments, book service calls, and complete other goals right there through the Facebook ads with two simple screen taps.

According to Facebook in a blog post that it made on the subject of this new mobile marketing strategy, “This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done.”

This effort would make it possible for Facebook users to be able to complete forms by tapping on them in order to add their names, email addresses, and telephone numbers based on the information that they have stored in their profiles.

The social network went on to specify that the user will be able to edit their contact information so that only the information that they want to share will be sent to the advertiser. Furthermore, as an additional privacy feature, that information is never sent to the business until the user clicks the “submit” button in the mobile ads, specifically choosing to send it.