UK mobile commerce platform partners with MasterCard

Weve teams with MasterCard to accelerate adoption among businesses

Weve, an upcoming mobile commerce platform in the United Kingdom, has announced that it has partnered with MasterCard. This partnership is meant to make the launch of Weve throughout the UK smooth as well as accelerate the rate at which merchants adopt the platform. The United Kingdom is quickly becoming one of the most attractive mobile payments market in the world. More consumers are using their mobile devices to shop online, claiming that shopping from a mobile device is more convenient.

Weve aims to provide organizations with platform that can effectively engage consumers

Weve was introduced last year after it had won the approval of the European Union. The platform represents a joint venture from Vodafone, EE, and O2, three of the largest telecommunications organizations in the United Kingdom. Weve is meant to serve as an all-encompassing platform that banks, retailers, and advertisers can use to engage mobile consumers. Such platforms are becoming more important as consumers begin to rely more heavily on their smartphones and tablets in daily life.

Partnership with MasterCard may attract more attention to mobile commerce platform

In partnering with MasterCard, Weve may be able attract the attention of banks and other organizations more quickly. Banks and retailers typically invest in third parties to develop mobile commerce platforms for them, but these platforms are often quickly developed and offer limited features to consumers. Through Weve, businesses will have a well-developed platform they can use to engage consumers more effectively and provide these consumers with a favorable experience.

Weve may not win favor with iOS consumers without NFC devices

Weve anticipates that it will see widespread rollout in the United Kingdom beginning in 2015. The platform is expected to be used as part of more than 300,000 point of sale systems in the country. The problem, however, is that the platform is based on NFC technology, meaning that those without NFC-enabled mobile devices, such as those with iOS devices, will not be able to make use of Weve. This could limit the potential acceptance than Weve receives in the United Kingdom.