Tag: internet trends

Pew research shows mobile technology has not yet replaced home internet

A recent study has shown that despite the popularity of smartphones, they are still not the top internet access devices.

The results of a new Pew study have now been released and they looked into the mobile technology usage of 2,188 smartphone users, asking them about the way they depend on those devices for their internet access.

What they found was that the home broadband experience is still preferred to smartphone based internet.

The research indicated that the mobile technology device owners who are relying on those gadgets are more likely to be those who use them for vital services and job hunting. Moreover, those who use the devices as their primary internet connection are also those who have experienced financial hardship and who are more likely to have their smartphone service cut off.

This reveals quite a bit about the way that mobile technology is being used as a source of internet connection.

Mobile Technology - Mobile and the InternetAccording to a co-author of the study, Aaron Smith, explained that “That momentary inconvenience could be the difference between hearing back from a job and being able to apply for a job.” He went on to add that “This could affect their financial situation in a meaningful way.”

This data shows that approximately 64 percent of adult Americans own smartphones, and among them, about 7 percent don’t have any other type of high speed internet access at home. The study referred to those users as “smartphone dependent”. They face limitations with regards to their internet usage options, aside from their smartphones, when it comes to going online. Some of their only alternative choices would be local community centers and libraries.

The report also indicated that among all owners of smartphones have an annual household income that is lower than $30,000, just about half of them had said that they had been forced to pause or even cancel their smartphone service as a result of money struggles. Moreover, 51 percent of them also said that they occasionally or even frequently max out their data plans.

The cessation of internet service over mobile technology could have been potentially devastating for households within the annual income level that was lower than $30,000 per year, as they were also those that were four times more likely to submit a job application over their smartphones than people who were doing better financially.

Mobile technology has propelled Canada to the top of internet use

As a result of smartphones and tablets, Canadians now spend more time online than people in other countries.

Although spending a great deal of time online is a popular activity for people in countries throughout the world, the penetration of mobile technology devices has sent Canada to the top of the list of internet use.

Canadians now use the world wide web a great deal more than people from any other country in the world.

A recent comScore Canada study’s results have shown that people in the country spend an average of 36.3 hours per month browsing and visiting about 80 different websites. Comparatively, Americans spend about 35.2 hours online per month, and people in the United Kingdom spend closer to 33 hours online per month. The study also revealed that mobile technology played a very large role in the amount of internet use that Canadians had.

Mobile technology such as smartphones and tablets considerably boosted the internet usage across the country.

Mobile Technology - CanadaMobile devices were accessed a considerable amount, boosting the use of the internet above what it would have been if Canadians were using laptops, netbooks, and desktop options, alone. The research also determined that the subscriptions to various mobile apps and publications increased by five percent throughout 2014, reaching 24 million people.

That said, for the most part, when it comes to mobile users, the internet is being used primarily for visiting Facebook, Twitter, and other social media sites, above all else. When it came to actual net surfing, reading, and other online activities, many Canadians still clearly preferred laptops and desktops. Shopping played a large role in the extensive internet usage of Canadians, but, again, this was primarily conducted over computers instead of mobile devices, particularly when the actual purchases were being made.

comScore also reported that Canadians are not only using mobile technology a great deal, but they’re also remaining on the pages that they visit for a longer period of time than other people from around the world. In Canada, people spend time on slightly more than 3,000 pages per month. This is notably lower than countries such as Russia, which spends far less time on the internet. This suggests that Canadians are spending a lot more time on each page that they visit than their counterparts from other countries.