Tag: Geolocation

While general online marketing was once every business’s primary focus, you now need to adapt your strategy to a variety of devices and gadgets…

and that most importantly includes mobile marketing. Consumers use their phones for the majority of their online activity, including scouting out new websites, businesses and ordering online shipments. With this in mind, it’s crucial that your marketing strategy is adapted to mobile, and here’s how to do it.

SEO Strategy Specifically for Mobile Searches

Having an optimized SEO strategy is one thing, but did you know that it needs to vary for different devices? Mobile search is significantly different to desktop searching via Google, which means relevant content needs to be adapted to mobile searches, and this means tailoring your SEO specifically for mobile.

As you’ll know yourself, when you are searching on your mobile phone, it tends to be for either a quick enquiry during the course of your day, or else during a time when you’re not prepared to read pages of text scrolling on your computer, and prefer to have succinct answers to your questions. This, therefore, is exactly how your content needs to be tailored.

Content should be informative and brief, and as minimal as possible, along with a fast page loading time and a responsive design, meaning that consumers can easily see all the tabs and buttons.

Consider a Mobile App

Along with a higher rate of mobile usage for consumer activity, there is also a significant rise in the popularity of apps. Most businesses have an app alternative to their website, making transactions and business a lot easier. A brand app can be a worthwhile investment to improve the user experience of your customers and increase positive interaction.

When it comes to developing system items such as apps and getting to grips with development in technology, an educational background in the field can really help. If you’re looking to further your understanding of computer technology, it may be a good idea to consider an electrical and computer engineering degree to further your technical expertise and apply it to your business.

Incorporate Mobile Ads

With ad-blocking capabilities on the rise, especially on smartphones, it can be difficult to maintain a good mobile ad campaign without forcing someone to block it or become annoyed by constant interruptions and pop-ups. However, mobile ads are beneficial to your business, so if you can incorporate them in a non-disruptive manner, you should try to do so. Interactive ads and engaging videos can be a better format to do this.

Enable Geolocations

Consumers like to know what is happening around them, and receive information and alerts which are applicable to their location. That’s why geolocation capabilities are great features of mobile marketing. The possibilities are endless with geolocation; you could develop your app to attune to a consumer’s location and present information relevant to that, or offer promotions or discounts relevant to where the customer might be.

The company is now pushing the use of geolocation options to customers through their mobile app.

Walgreens geolocation beacons are taking a much more central role in the latest mobile app update. The application is now pushing the use of the store’s beacons with offers of location based deals such as coupons.

The Walgreens chain has been testing the use of location based beacons in certain specific stores.

The Walgreens geolocation testing first started in February and has been focused on Duane Reade locations. The store expects that these additional mobile marketing tools will help it to record an increases in sales. At the same time, the company has expressed certain concerns about barriers to widespread adoption.

For this reason, Walgreens is being very careful and strategic about the way it is approaching location based marketing. It is seeking to ensure that its offers and features are always within its shoppers’ comfort zones.

The reason is that Walgreens geolocation uses tech that has caused consumers elsewhere to voice concerns.

Location based beacons have the potential to boost both engagement and sales while in-store at Walgreens. This mobile technology is seen as particularly promising when it comes to selling consumer packaged goods (CPGs).

Moreover, recent studies have shown that CPG shoppers are interested in receiving discount coupons. BI Intelligence reported that 61 percent of American shoppers who had never used geolocation in-store would opt-in in exchange for receiving mobile coupons and discounts from a retailer.

Furthermore, that same report said that 47 percent of US shoppers would opt in to location based messages in exchange for loyalty rewards. Since CPG purchases happen exceptionally regularly, Walgreens may be on to something in using location based tech to offer in-store savings opportunities. This has the potential to boost total sales and customer loyalty.

In fact, the same report indicated that beacons such as those used by the Walgreens geolocation program are already making a difference. It estimated that $8 billion in CPG sales was influenced by the receipt of some form of beacon-triggered message while shopping in-store. That represents 2 percent of the total CPG sales in the United States.