Tag: geolocation trends

Geolocation is taking off in a growing sector of mobile gaming

The location based technology is helping to ensure that gamers are adhering to state laws.

As a growing number of applications are integrating geolocation technology into their features, mobile app development companies are discovering that there are many new and undiscovered uses for this tech, and they are beginning to use them.

This has become especially handy in some industry sectors where regulations and laws change by state.

For example, New Jersey regulators have started to ease the laws when it comes to being able to gamble online and over mobile. However, the gamer still needs to be located within the state in order to abide by these regulations. Therefore, that industry is starting to use geolocation to an increasing degree to make sure that the people who want to use those particular mobile gaming apps are actually located where they say they are.

So far, geolocation technology is proving to be a reliable source of location information.

This is piquing the interest of a number of different types of mobile app development firms and mobile gaming companies that are seeing the growing potential of this technology. The location based tech uses cell phone signals in order to determine where the mobile device user is actually located – not where he or she claims to be

Geolocation Technology being intograted into mobile apps

This helps to be able to ensure that people who are where they say they are will have full access to the services or mobile gaming opportunities that they want, and will assist in blocking people who are only pretending to be local – even if they are quite near to a state line but still outside of its border.

It is expected that the industries that are using this technology will only continue to grow as its implementation is better understood and as its accuracy continues to prove itself. This has already been celebrated by the New Jersey Division of Gaming Enforcement, according to one of its spokespeople, Kerry Langan, but it is unlikely to stop there. That department is now working with the largest Location as a Service (Laas) company in the world, Locaid, as of November.

As other government departments and agencies, as well as private companies watch what geolocation technology does for that sector and with how much accuracy, it will continue to spread beyond simple mobile marketing opportunities.

Geolocation based marketing offers attractive to consumers

A recent study has shown that smartphone owners have been increasingly interested since 2009.

A new poll has been conducted by Harris Interactive on behalf of Placecast, and its results have indicated that American consumers are increasingly interested in receiving discount offers and other mobile alerts through geolocation technology.

This form of location based marketing has been becoming steadily more popular since 2009.

In fact, the Harris Interactive research indicated that among the 2,000 adult American consumers who participated during May 2013, there was an increase of 19 percent in an interest in receiving mobile alerts by way of geolocation when compared to the same date from 2009. Location based marketing is extremely new to the advertising space and marketers are attempting to determine how it can best be used and how much interest is being generated among consumers with smartphones.

Geolocation appears to be taking off both among marketers and consumers and does not show signs of slowing.

Geolocation mobile marketing and consumersOne of the questions that was asked to the participants in the geolocation study was as follows: “Assuming you gave permission, how interested would you be in receiving mobile alerts about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/smartphone?” In response, 45 percent stated that they were “somewhat interested.” In 2009, only 26 percent of the respondents felt the same way.

The Primary Impact Research chief of insights, Kathryn Koegel, was the individual responsible for conducting the analysis on the data collected by Harris Interactive. She stated that the rise in interest indicates that “mobilized consumers are increasingly aware” of the ease with which it is possible to use geolocation in order to save time and money. They have developed a liking for the type of value offers that they can obtain based on where they are at any given time.

When the respondents were asked about the impact that a geolocation based mobile alert would have on their likelihood to redeem it at a nearby location, more than three out of four stated that they found this to be at least somewhat of a useful feature, and that this method has a higher level of relevance than traditional print coupons.