Companies begin to consider mobile security a priority
Privacy has become more than a regulatory measure that online companies must wrangle with on a daily basis. As consumers begin to favor their mobile devices more, privacy has become a major concern for them, especially when it comes to mobile marketing and mobile security. Online companies are now fighting to prove that their privacy measures are much more comprehensive than those coming from their competitors, all in a bid to ensure that consumers have control over the data they share with the business world.
Mozilla takes steps to protect privacy
Many companies are adopting a very firm stance on the issue of privacy. Such is the case with Mozilla, which holds a very strong presence in the web browser market. Mozilla has announced that it will allow users of its Firefox browser to completely disable all third-party tracking methods in order to provide them with more security while online. This extends to the company’s recently unveiled mobile operating system, which could have major implications for the world of mobile marketing and mobile security.
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Apple and Facebook look to improve mobile security
Mozilla is not alone in its enthusiasm concerning mobile security. Apple has begun requiring application on its popular App Store to receive permission from consumers before collecting geographic information and other data. Facebook, which has long been plagued by accusations of carelessness when it comes to privacy, has also been making moves to become more secure for users. The social network is currently working on a variety of privacy tools, one of which keeps a user’s personal data stored on a cloud network.
Government interest spurs action on mobile security
Much of the enthusiasm concerning mobile security may be due to the fact that the U.S. government is beginning to force companies to take the matter more seriously. The Federal Communications Commission recently introduced new regulations that require applications to inform their users that personal information is being collected. Demand for better privacy and mobile security measures has also been on the rise among consumers, forcing companies to take more considerations when it comes to protecting information.