Deloitte research predicts impact of mobile commerce in UK

 

Deloitte forecasts major success for mobile commerce during Christmas season

Though the Thanksgiving shopping weekend is over, the retail industry still has Christmas to look forward to. Thanksgiving proved to be a wondrous time for mobile commerce, showing just how willing consumers are to make purchases from their mobile devices. In the United Kingdom, Christmas may see similar results in mobile commerce that the retail industry had seen in the U.S. during the Thanksgiving weekend. New research from Deloitte suggests that mobile commerce is poised to hold significant influence over UK consumers.

Mobile devices will influence some $5 billion in transactions

According to research from Deloitte, approximately 10% of all in-store sales will be influenced by smart phones and tablets in December. While 10% may not seem like a large figure, the research suggests that mobile devices will serve as the decision maker for some $5 billion in transactions during the entire month. The research shows just how important mobile devices are becoming for consumers and how these consumers are beginning to put more interest into mobile commerce.

Consumers to rely on mobile devices for research and shopping

Though the research shows that mobile commerce will play a big role with UK consumers, Deloitte notes that mobile devices will not necessarily be used to actually purchase products. More consumers are likely to use their mobile device for shopping and research purchases, with a relatively small number of people actually making physical purchases with their device. Mobile commerce is multi-faceted, however, and accounts for online sales and not only those made through physical stores. Deloitte research predicts that online retail is expected to spike by 17% during the Christmas season.

Mobile commerce gaining more attention from retail industry

Mobile commerce is quickly grabbing the attention of the retail industry in an aggressive way. Mobile commerce had a powerful showing during the Thanksgiving weekend, showing just how capable e-commerce and m-commerce platforms can be in engaging consumers. Deloitte expects similar results in the UK during the Christmas season as consumers continue their holiday shopping.