Youth begin to flee from Facebook
The youth of the world are beginning to favor simple messaging applications for their mobile devices over Facebook. These applications allow consumers to create personal profiles, build networks of friends and other contacts, share digital content, such as video, music, and pictures. While these applications provide many of the same services that made Facebook popular several years ago, these applications have one thing that Facebook does not have: They are not Facebook.
Consumers beginning to favor simple messaging apps for their mobile devices
Young, tech-savvy consumers through North America, Asia, and Europe are beginning to flock to these messaging applications in order to connect with one another. Many of these applications, such as Kik and Whatsapp, both of which are very popular in North America, combine text messaging with social networking, allowing users to connect with one another quickly without relying on messaging plans offered by wireless network operators or the sometimes stifling design of social networking platforms.
Apps could provide better services than Facebook
These apps have an appeal to consumers based on the fact that they are designed around the concept of communication. Google Ventures partner Rich Miner suggests that the majority of interactions that people have with one another come in the form of text messages and phone calls. Many people do not involve themselves in social networks simply for the purpose of communication. Consumers are beginning to find that simple messaging applications can suffice their need to communicate with others. These applications can also effectively share digital content, removing yet another reason for consumers to rely on social networking platforms.
Facebook remains the champion of social networking
Facebook boasts of more than 1 billion users worldwide, thus solidifying it as the most popular and widely used social networking platform in the world. The company recently began embracing the mobile space more aggressively, producing the most used smartphone application on the market today. Nonetheless, consumers are still flocking to messaging applications that offer the same services as Facebook but without any association to the sometimes controversial social network.