Tag: whatsapp

WhatsApp privacy drops a peg by handing over user data to Facebook

The popular mobile messaging app will now be giving the social network its user data for ad targeting.

WhatsApp privacy is the catch users have been waiting to find. Mobile app users have wondered why WhatsApp suddenly changed from a premium application to a free one. The cost may not be in currency but will instead be in shared user data.

Facebook owns WhatsApp but has, until now, kept its fingers out of the user data files from the application.

Now, Facebook will be changing the level of WhatsApp privacy available to users. The mobile will share user data with Facebook for ad targeting purposes. Initially, it appeared that while there are certain controls being added to the mobile app’s settings, it isn’t possible to opt out entirely.

However, once a user has accepted the new terms and conditions for use of the app – a requirement for being able to use it – the mobile application automatically adds a new option within the settings for the account.  There, users can choose to opt out of the information sharing – a permanent choice that cannot be changed after it has been made.  That said, unless the users opt out, the mobile application will start sending some of the data in the account with the parent company.

This massive change was announced in a large update to the WhatsApp privacy policy.

WhatsApp Privacy PolicyA recent WhatsApp blog post said “[B]y coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp.” Facebook will be better capable of showing more relevant advertising and improved friend suggestions, said the blog post.

Beyond Facebook itself, WhatsApp will also be sharing user data with the entire “Facebook family of companies.” This may include other Facebook acquisitions and firms, such as Oculus Rift, a virtual reality firm. That said, Facebook also owns Instagram, the photo sharing network, which may mean information will be shared there, too.

Among the user information to be shared under the new WhatsApp privacy policy is even the phone number used for account verification. This has already caused many users to bristle, with displeased comments appearing over Facebook and Twitter. There are certain pieces of information that consumers are more and less comfortable sharing openly. A telephone number does not typically fall within the category of the data they are pleased to see shared with unknown recipients.

WhatsApp mobile app to end subscription fees

At the same time, the messaging service doesn’t appear to intend to replace the fees with ads.

WhatsApp, the popular Facebook owned mobile app messaging service has now announced that it won’t be charging an annual subscription fee to allow users to use the application and its features.

Instead, it will be testing various tools that would allow mobile applications user various communications.

Among them will be to let the mobile app users to take advantage of direct communication with organizations such as businesses through the use of the application. WhatsApp currently has an estimated 900 million users around the globe. It functions across many models of smartphone and several mobile operating systems. While many people might assume that the service would be changed to include third party advertising in order to replace the revenue that will be lost from dropping the subscription rate, this is apparently not going to be the case.

The fee is now going to be waived for the use of the mobile app and no third party ads will be replacing it.

Mobile App - Subscription Fees to EndAt the moment, the fee being charged for an annual subscription of WhatsApp has been $0.99 USD or the equivalent for other countries worldwide. That fee is typically waived for the first year, already, and then begins once the second year gets started. That said, this fee is going to be removed completely over the next few weeks.

According to the official WhatsApp blog, it will be opening up a number of tools that allow for direct communication with businesses. It explained this by saying that “That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.”

This mobile app was among the first ones that make it possible for people to skip over their network charges for texting, while still being able to send and receive text messages over smartphones. This has made the program increasingly popular among younger generations of device users. This service is currently facing rising competition from rivals such as those offered by Google. This may very well be a strategy to boost the competitive edge of the company.