Tag: wearable device

Nike’s CEO says the company still has future plans for wearables even though it discontinued its FuelBand.

While Nike has abandoned its fitness tracking bracelet, Mark Parker, the company’s chief executive, hinted that it may be collaborating with Apple on future wearable tech and indicated that the device would likely be more integrated and less obvious than current wearables on the market.

The future wearable product could be more practical and more “stealth”.

“You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes,” said Parker in an interview with Bloomberg TV.

Although Parker was not clear on what type of technology the company may be developing, it does seem that he could be hinting that they are not sticking to the typical wristband idea that is common among the majority of fitness trackers. Instead, their wearable idea may lead to the creation of a product that is equipped with smarter and smaller sensors that could be integrated into fashion accessories or clothing, for example.

A future wearable tech product collaboration may be new for Nike and Apple but the companies have previously worked together.

Back in 2006, the companies partnered for the Nike+running sensor range, which wirelessly connected to Apple’s iPod. In fact, Parker personally worked with Steve Jobs, Apple’s founder. Meanwhile, Tim Cook, Apple’s current CEO, serves on Nike’s board of directors. Furthermore, after Nike shut down its Fuelband division, many people who were part of this division, moved to Apple to work on the Apple Watch.

Parker states that “Technologically we can do things together that we couldn’t do independently.” He added that part of the company’s plan is to expand the entire “digital frontier” in regard to wearables and grow from tens of millions of Nike users to hundreds of millions.

It is unknown what type of wearable tech will be produced from the hinted Nike and Apple partnership. That being said, beyond potential future wearable projects, it is probable that a Nike+ app will be made available for the Apple Watch and that it will likely integrate with the electronic giant’s new Health app.

The Lutetia model of the wearable technology has been engineered with a gender specific appearance and function.

The Omate Lutetia is a smartwatch that has taken a unique design strategy when compared to some of the large name rivals in this category such as Samsung and Apple, because the company has decided to come up with a gender specific function and form.

This particular model of wearable technology device was intentionally created with women in mind.

The smartwatch category is rapidly growing in the number of players, but the majority of those that have already been designed have placed themselves in a type of standard “unisex” category. That said, the appearance of these gadgets remains one of the primary complaints that have been made about them and has been blamed for some of the struggles in consumer adoption that have been faced within this category.

The Lutetia model of smartwatch is trying to break away from what it feels is an awkward standard design.

The Lutetia wearable technology design recognizes that the products currently on the market are “great for men, could be worn by a woman.” It is hoping to stand out by taking on a bold strategy that says that there is no need for an exclusively male focused approach to the design of these products. It has come up with the design for women, first, because that is the category that has had the least specific attention since the creation of the wearables category.

This new device has an elegant round interface, not entirely unlike the Moto 360 from Motorola. This mobile device is priced for pre-orders at $169, which is quite competitive within the category. It is expected to become available for delivery before the end of the year. The size of the watch face is 1.5 inches, which is a reasonable within this ecosystem, particularly for the feminine style. It makes the watch face smaller than that of the Moto 360.

The smartwatch from Omate may be designed, in this case, for women, but it has also stated that there will be another model released for men in the not too distant future.