Tag: walmart mobile payments

Wal-Mart sees a bright future ahead for mobile payments

| March 9, 2015

Retailer has taken note of the growing prominence of mobile commerce among consumers

Wal-Mart believes that its customers will embrace mobile payments more readily in the coming years. The retailer has taken note of the growth of mobile commerce as it sees more of its customers begin shopping from their mobile devices. The company has also seen a surge in the mobile traffic to its website. Wal-Mart sees a clear shift in the commerce space, but the company is not yet certain where mobile fits into this shift.

Retailers are still trying to understand the behavior of mobile consumers and how mobile payments fit into the retail space

Mobile payments are still relatively new, and retailers have not had much time to become comfortable with the concept of mobile commerce. Companies like Apple and Google have provided retailers and consumers with mobile payments services that have become quite popular, but retailers are still trying to understand the behavior of mobile consumers. Wal-Mart has been working with the Merchant Customer Exchange, a consortium comprised of large retailers that uses a mobile payments service called CurrentC.

Retailers could be left behind if their consortium does not support the mobile payments platforms that are most successful

Walmart - mobile payments futureMembers of the consortium have promised not to support other mobile payment platforms while they are a part of the Merchant Customer Exchange. This could be a problematic issue if Apple Pay, and other services, become more popular. This would leave the retailers involved in the consortium in a difficult position and make it more difficult for them to embrace mobile consumers. Wal-Mart may opt to support other mobile commerce platforms if it needs to compete more effectively in the retail market.

Wal-Mart to continue focusing on making the mobile experience more convenient

The retailer intends to make the mobile experience as convenient as possible for consumers. Convenience is one of the most attractive aspects of mobile commerce, as it allows consumers to avoid lengthy checkout lines and sometimes chaotic crowds. Wal-Mart is expected to focus on supporting convenient platforms that will appeal to consumers that have an interest in mobile payments.

Walmart takes on mobile commerce

| May 12, 2013

Walmart Mobile CommerceWalmart continues to see promise in mobile commerce field

Walmart has been taking note of the attention that the mobile commerce scene has been receiving recently. The retailer has long been accustomed to adapting to changes in the market and meeting the demands of consumers and now it is beginning to shift toward becoming more accommodating to the mobile space. More consumers are using their smartphones and tablets to shop than ever before, leading to a swell in the demand for mobile commerce services. Walmart is now working to meet this demand and has begun overhauling its e-commerce and mobile strategies.

Retailer to launch new website

Walmart believes that e-commerce is among its primary growth engines and claims that e-commerce may power the majority of the company’s growth in the near future. In order to become more attractive to online shoppers, the retailer is taking a new approach on the matter of e-commerce and has adopted a strong focus on mobile. The retailer is planning to launch a new home page for its website that will feature the services and functionality that consumers are coming to expect from companies in the retail industry.

Site optimized for mobile use

The new site will be optimized for mobile use, allowing those with smartphones and tablets to navigate the site easily and without any trouble. The site will also support mobile commerce for those interested in purchasing products online through their mobile devices. Walmart claims that more than half of its customers have smartphones and if the company does not cater to this demographic it may be missing out on a promising opportunity.

Retail industry continues to see growth in mobile commerce

Mobile commerce is quickly becoming a staple in the retail industry. Consumers have responded well to the concept of mobile commerce and are quickly becoming more comfortable with purchasing products online using their mobile devices. Walmart is one among many in the retail industry that has begun showing more favor to the mobile crowd.