Wal-Mart has high hopes for mobile commerce
Wal-Mart is already considered the world’s largest retailer, but the company is eager to solidify its place as such by providing services that it claims no other retailer will be able to match. The retailer has plans to combine its 10,000 stores and 10 global e-commerce websites in order to develop a new platform that the company believes is more suitable for the modern consumer. The initiative is meant to make Wal-Mart the most powerful online retailer in the world and mobile commerce may be able to help the company achieve this goal.
Consumers begin to favor mobile commerce over traditional commerce
Mobile commerce has grown to become a very attractive concept throughout the world. The idea that a mobile devices, whether it be a smartphone or tablet, can be used to purchase goods or pay for services has become very alluring to consumers. This idea means that these people would not have to worry about physical currencies and could make a purchase with little more than a wave of their device or a tap of their finger. The convenience of mobile commerce is one of its most attractive features, especially to those that rely heavily on their mobile devices, and Wal-Mart believes that mobile commerce could help it dominate the online world.
Retailer to launch new initiative this summer
Wal-Mart has announced a plan to launch a pilot project this summer. This project involves allowing consumers to purchase products online and retrieve these products from lockers in physical Wal-Mart stores. This is similar to an initiative that was launched by Wal-Mart’s primary competitor, Amazon, where the online retailer would deliver purchased products to stores so that they could be picked up at a convenient time for consumers. This particular service will be somewhat accommodating to mobile consumers as the service will be optimized for use on mobile devices.
Retailer to update e-commerce platforms
Wal-Mart also has plans to renovate its e-commerce structure. Currently, the company’s online retail presence is based on old technological platforms. Many of these platforms are simply not designed to accommodate mobile traffic. As such, these platforms are often linked to poor performance on mobile devices. In an effort to better accommodate mobile commerce, Wal-Mart has plans to upgrade its e-commerce platforms.
