Denny |
November 12, 2012
Isis platform to grow with the help of Gilbarco Veeder-Root and Wayne
The mobile com
merce industry is growing quickly, backed by massive competition in the mobile wallet sector. Mobile wallets are payment platforms for smart phones and other NFC-enabled devices that allow consumers to make purchases for goods without using traditional currencies. As competition in the mobile payments sector grows, the companies involved therein are beginning to feel the pressure to appeal to consumers in a more decisive way. Isis, which was officially launched late last month, is beginning to expand in the U.S., with the help of Gilbarco Veeder-Root, makers of high-quality fuel dispenser systems, and Wayne, a branch of GE Energy.
Limited launch hurts Isis support
Isis aims to be the largest and most popular mobile commerce platform in the world. As a joint venture between AT&T, T-Mobile, and Verizon Wireless, Isis already has the backing of a powerful mobile network conglomerate. The platform has also acquired the support of most of the world’s major financial institutions. While the platform was able to generate a great deal of hype ahead of its launch, Isis has been met with lackluster enthusiasm from consumers, largely due to technical problems and a very limited launch.
Austin and Salt Lake City to finally get Isis
Consumers in Austin, Texas, and Salt Lake City, Utah, are now going to get their hands on the platform through mobile devices offered by AT&T, T-Mobile, and Verizon Wireless. Consumers will be able to use their NFC-enabled devices and Isis to make payments for goods and services throughout both cities. Gilbarco Veeder-Root and Wayne have teamed to help Isis establish a foothold in the two cities by allowing consumers to make purchases of fuel with Isis. The platform can also be used at many retail locations in both cities.
Isis may still compete with Google Wallet
Isis is expected to be a major competitor with Google Wallet, which launched last year. The Google Wallet has a significant head start in the mobile commerce industry, but Isis has been able to successfully attract support long before it was launched. Whether that support can hold and make Isis a valuable platform has yet to be seen. Thus far, the platform has seen a limited release, which is largely relegated to New Jersey.
Isis platform prepares for launch this month
There is a lot of attention surrounding mobile commerce and the various platforms that are becoming available to consumers, allowing them to participate in the burgeoning industry. Consumers have proven themselves to be keenly interested in the concept of using their mobile devices to make payments for goods and services, thus boosting the demand for mobile commerce platforms. Google has already launched its own platform, successfully attracting consumers from around the world. The company will soon face its most significant competition in the industry, however, as the Isis platform prepares for launch later this month.
Challenges facing platform may have been overcome
Isis is a mobile commerce platform and joint venture from AT&T, T-Mobile, and Verizon Wireless. The platform is much like other of its kind; it is able to facilitate mobile transactions using NFC technology. Unlike other platforms, however, Isis has managed to acquire the support of most of the world’s major credit and financial institutions. Despite this support, the launch of Isis has been delayed several times in the past, largely due to concerns regarding security and the viability of the features it offers.
October 22 marks beginning of aggressive promotional campaign
Isis is currently conducting trials of its platform in New Jersey and international markets, and believes that the time is quickly approaching for an official launch. As such, Isis has announced that it will launch to the commercial market on October 22 of this year. That day will mark the beginning of a near-month long promotional campaign in which consumers can purchase certain NFC-enabled mobile devices at a significant discount and receive a Visa pre-paid card that will be used with the platform.
Isis may be able to beat out Google in mobile commerce industry
Isis is poised to be the most significant competition that Google and other companies invested in mobile commerce will face. Backed by the support of a multitude of financial and credit organizations, the platform has already established a strong attraction with consumers. Moreover, Isis has been working hard over the past several months to educate consumers on how to use the platform to conduct mobile payments, something that other companies have not done.
