Tag: US mobile advertising

Mobile Ad-Spending Market in the US to grow at a CAGR of 29.07% during 2014-2019. The Report “Mobile Ad-Spending Market in the US” has been prepared on the basis of an in-depth Mobile Ad-Spending Market in the US analysis with inputs from team of industry experts. It Includes Mobile Ad-Spending Market in the US growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Mobile Ad-Spending Market in the US Space.

Mobile Ad-Spending Market in the US 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

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Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

The report Mobile Ad-Spending Market in the US Industry provides a comprehensive analysis of the Mobile Ad-Spending Market in the US.This report also includes detailed segmentation of the Mobile Ad-Spending Market in the US. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the Mobile Ad-Spending Market in the US, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

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Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Mobile Ad-Spending Market in the US are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Mobile Ad-Spending Market in the US.

Key Vendors

• Flurry
• Millennial Media
• MoPub
• Pandora

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Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Mobile Ad-Spending Market in the US”?
What will the Mobile Ad-Spending Market in the US size be in 2019?
What is driving this market?
What are the challenges related to Mobile Ad-Spending Market in the US growth?
What are the key market trends?
Who are the key vendors in Mobile Ad-Spending Market in the US area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?

In terms of the per capita spend on smartphone advertising, the United States is at the top of the list.

According to the results of a data analysis that were published in a Strategy Analytics report, the per capita multichannel, including mobile ad spend in the United States is greater than anywhere else in the world, and it is continuing to grow at an extremely rapid pace.

The report summary showed that the estimated total ad spend for in the U.S. totaled $181 billion, last year.

What that figure means is that when it comes to advertising spending (which includes mobile ad spending), the United States makes up one third of the entire global advertising market, said the report. Looking into this data further, it was revealed that in 2014, the amount spent on the average person was an estimated $567. This figure was found in the Global Advertising Market Forecast Outlook, which is the most recent report from Strategy Analytics.

In second place for advertising, including mobile ad spending, was Australia, which spent an average of $486 per person.

Norway held the third place, where the per-capta television, online, and mobile marketing price tag was $472. Analyst from Strategy Analytics, Leika Kawasaki, explained that “To put this in perspective advertising spend per capita in the United States is 121 times larger than India and 16 times larger than China.” That statement provides a powerful illustration of the difference in the amount being spent on mobile advertising in the U.S. when compared to countries in which the population and the number of smartphone owners is considerably greater.

Kawasaki went on to explain that “China which has the second largest advertising market globally has the second lowest average spend per capita at $35 per person.” The difference is primarily that the United States still pays a tremendous amount for television advertising, more than any other country.

That said, as digital – particularly online and mobile ad strategies – become increasingly important, the gap is starting to close between the per-spending in the United States and other countries around the world. This is only one more way in which the ubiquitous nature of smartphones is revolutionizing the digital world.