Tag: united arab emirates

Apps remain the favored mobile commerce tool for consumers

PayPal survey shows that retailers are beginning to focus more heavily on young consumers

Retailers are likely to focus more on young consumers in the coming years as mobile commerce becomes more prevalent. A recent survey from PayPal found that some 59% of smartphone shoppers are between the ages of 18 and 34. These consumers are also more likely to conduct their mobile shopping through an application rather than a mobile website. Apps are seen as more convenient by many consumers and they offer a better shopping experience.

Consumers have strong interested in NFC technology

The survey from PayPal found that 47% of consumers prefer to shop through apps rather than mobile browsers. Notably, those preferring to shop with their smartphones noted that the feature they are most interested in seeing in the future is the ability to tap a phone to a payment terminal to make a purchase. This may be good news for companies that are investing in NFC technology, which is used in the mobile commerce space to transmit digital information over short distances.

China is leading the way when it comes to mobile shopping

Mobile Commerce - PayPal SurveyPayPal’s survey found that China is home to the largest mobile shopping population. Approximately 68% of Chinese consumers shop online, either from a mobile device or a computer. The United Arab Emirates and Turkey follow behind China, with healthy online shopping activity. The most commonly purchased product purchased by China’s mobile shoppers were leisure products. In the United States, consumers used their mobile devices to purchase food and drink more than any other product category.

Retailers are beginning to focus more on apps rather than mobile websites

While consumers reported that mobile-friendly websites would encourage them to shop more frequently, they still prefer applications. Apps are often seen as more secure and capable of meeting the needs of consumers. Retailers have been working to improve their mobile websites, but a growing number of these companies have begun relying on apps in order to effectively engage consumers. Some retailers are also beginning to develop their own mobile commerce apps, hoping to secure a new generation of mobile shoppers.

Mobile payments expected to boom in the UAE

UAE may lead the way in mobile commerce adoption

When it comes to mobile commerce in the Middle East, the United Arab Emirates is leading the way in terms of adoption. Consumers throughout the country are becoming more aware of mobile payments and how they work, with this awareness being spurred on by retailers and financial organizations involving themselves more in the mobile space. While most of the Middle East region remains cash-based, with approximately 10% of all payments being made electronically, the United Arab Emirates is expected to play a major role in the growth of mobile commerce throughout the region.

MasterCard study shows that UAE is heading toward a cashless society

MasterCard recently released a study that suggests that the United Arab Emirates is moving toward a cashless society faster than any other country in the Middle East. Non-cash transactions in the country currently account for 26% of consumer payments by value. High smartphone penetration is cited for the growth in mobile commerce, but government initiatives are playing a role in promoting growth as well.

Government initiatives help promote mobile spending

Mobile Payments - UAEThe country’s government has taken a keen interest in mobile commerce, believing that the mobile sector can lead to higher degrees of social and economic growth. The United Arab Emirates Ministry of Labor’s Wages Protection System allows workers to receive their salaries through prepaid cards and bank accounts that can be accessed by mobile devices. The UAE Bank Federation has also launched a new initiative called Mobile Wallet, which aims to make finances more mobile-centric than they had been in the past.

Security is becoming a priority for many consumers

Large-scale mobile payment solutions are being prepared for launch in the United Arab Emirates and the rest of the Middle East. As these solutions are introduced to the public, mobile commerce activity is expected to pick up tremendously. If these solutions do not offer adequate security features, however, they may be shunned by many consumers. Many people are becoming more aware of the threats that exist in the mobile space and are demanding that new services ensure the security of their financial information.