Tag: unique qr codes

Consumers are familiar with the small, squared QR codes on many products and in advertising, but often do not feel motivated to scan the code with their smartphone. A new company aims to not only change the look of the code, but also to make it more relevant so that consumers are more likely to scan.

Visualead and QR codes

Even if consumers do not know what QR code does, they have probably noticed it in various places like in advertising and on products. Those that have used it have been somewhat disappointed in the results and are reluctant to waste time doing it again. However, Visualead wants to change all of that by making QR more useful and even more profitable for businesses. Most consumers are not even aware of what the code can actually do.

New, improved QR code

Those who have seen QR code know the code has little to be desired in looks. The code is often in black and white and is comprised of small squares. The look is not very appealing. In most uses, these are scanned to give more details about a product or service but they rarely went any further than that. Some offered sales information and some are used for rewards programs, but consumers mostly ignore them. Visualead has devised a new, much more appealing appearance for QR code by blending it with the company logo while still keeping the components needed to make sure the code works.

The trick for Visualead has been to make sure the code and image are appealing without rendering the code useless. They have worked code into artwork and Logos for many well-known companies and even into pictures intended for use on Facebook. Visualead saw more than 300,000 scans in a very short and very limited test run.

Off and running

Investors have taken notice of the success of that limited trail run. Thanks to that success, Visualead has secured substantial backing and has begun the search for advertisers and companies that could benefit from what they have to offer. Not only could the new QR code be good for the typical uses, it could also, through the work of this company, see a consumer from introduction to a product to a final sale, all through a simple QR code scan.

Hosts can share their network and password details with the quick scan of a barcode.

Among the most commonly requested pieces of information from hosts by their guests is the network name and password so that they can access the wireless internet, and QR codes have now been discovered as an ideal solution to this request in one simple scan.

A new mobile trend has arrived, in which hosts have been framing the barcodes and hanging them.

These unique QR codes have been pre-designed in order to allow party and house guests to be able to simply scan them in order to gain access to the wireless internet in the home. This is proving to be both convenient and practical in today’s society where people feel the need to be connected at every moment.

These QR codes are hung in frames that can be scanned by guests so that they can obtain the data they need.

The trick to taking advantage of these QR codes at a party is to hang them prominently in one of the main areas of the home, and to display them in spaces where guests have a tendency of stepping aside in order to check something online or reply to their emails. Before this option, guests were required to ask their hosts for the login information; a process that could be rather frustrating.

As today’s network passwords need to be rather complex, they are often combinations of upper and lower case letters, numbers, and symbols, and they may or may not use any recognizable words. This can make the exchange of the information rather time consuming and impractical. However, when all it takes is a scan of QR codes, it simplifies the process immediately.

This trend was started by a single person, who posted their successes online. It caught on quickly over the holiday season until it became much more common to see them at the Christmas and New Year celebrations and other parties that were happening at that time of year. It didn’t take long for smartphone users to catch on and start scanning the QR codes to receive the connection they needed.