Tag: unbound commerce

Mobile commerce helps power growth in retail

Mobile commerce continues to prove effective in the U.S. retail industry. Unbound Commerce, a mobile commerce solution provider for retailers, has released the latest results of its index of the top 200 retailers using the company’s Mobile Presence platform. These companies utilize this platform to power their mobile commerce initiatives. According to Unbound Commerce, those using the platform have seen strong growth this year, especially as consumes become more comfortable with the idea of mobile payments.

Unbound Commerce provides insight on retail performance

According to Unbound Commerce, retailers using the Mobile Presence platform saw their mobile commerce revenue jump by 71% in March and April of this year over the levels they had been in 2012. The company notes that mobile traffic has also increased, nearly doubling for retailers with sites that are optimized for mobile use. Unbound Commerce also notes that mobile sales are also increasing. Consumers are purchasing more via their mobile devices rather than through traditional platforms.

Security continues to be a concern for many consumers

Security concerns continue to be an issue in mobile commerce. Many consumers are still wary of using their mobile devices to purchase anything due to the fragility of some mobile security systems and the constant threats that exist in the digital world. Retailers have proven somewhat adept at placating these concerns, however, and the Mobile Presence platform offers some security features that help retailers keep the financial information of consumers safe.

Easy to use platforms appeal to consumers

Part of the reason consumers have been responding well to mobile commerce is linked to the ease of use that the Mobile Presence platform offers. In the past, consumers have been driven away from mobile commerce by cumbersome platforms that make the transaction process very difficult. Simple platforms allow consumers to purchase the products they are interested in a quick an efficient way, increasing the overall shopping experience.

Unbound Commerce sees major success through mobile commerce

Unbound Commerce, a leading mobile commerce service provider, has released the results of its research concerning the impact of Cyber Monday on aggregate mobile commerce transactions. Cyber Monday helped prove the viability and reach of mobile commerce, helping retailers engage mobile consumers in a dynamic way that yielded impressive results. The report from Unbound Commerce provides further validation of the capabilities of mobile commerce, highlighting the level of mobile transactions that were made on one of the most important days of the year for the retail industry.

Mobile commerce platform sees major boost in activity on Cyber Monday

Unbound Commerce offers retailers an integrated platform that allows them to facilitate payments via a mobile device. According to the report, retailers that were using the Unbound Commerce platform saw a 410% increase in traffic. The report shows that the number of mobile sales that were made this year were 311% higher than what they had been on Cyber Monday in 2011.Traffic to mobile sites provided by Unbound Commerce also jumped some 59% on Cyber Monday this year.

Mobile traffic and sales skyrocket during holiday shopping

Unbound Commerce saw a major uptick in visits to sites within its network as consumers made use of their mobile devices to purchase products online. Indeed, a record number of consumers made use of their mobile device to shop during Cyber Monday, making the holiday shopping event the single most prolific display of the power of mobile commerce in history. Unbound Commerce suggests that mobile commerce is finally moving from the fringes of the retail industry and is quickly becoming a very significant part of business.

Retail industry may be convinced of viability of mobile commerce

The Thanksgiving shopping weekend was a major success in terms of mobile commerce. Retailers saw record numbers of sales and visits from mobile consumers across a wide variety of channels. The strong showing of mobile commerce during the shopping weekend is likely to have a ripple effect throughout the retail industry. That is to say that the industry may now have enough evidence to take mobile commerce much more seriously.