Tag: uk wearable technology

This market is rapidly becoming very popular and adoption is increasing quite swiftly.

Data that has recently been released by YouGov has shown that in Great Britain, there is a rapid adoption of personal tech among consumers, and these gadgets include wearable technology.

One in ten people, says the data, will be using wearables as this category of the market takes off.

At the moment, YouGov reports that six percent of the population of Great Britain owns some kind of wearable technology device. This represents approximately 2.8 million people. The types of devices that fall within this category include activity trackers, fitness bands, and smartwatches. That said, while the numbers are already strikingly high when considering that this category is still practically within its infancy, the firm expects that those figures will double to 13 percent of the population, or 6.1 million people, before the close of next year.

The next spike in wearable technology adoption is expected when the Apple Watch goes up for sale.

Apple’s entry into the wearables market is predicted to be a considerable driver for adoption rates, though the size of the impact won’t be seen until it actually happens at the start of next year. Ahead of that time, it will be the holiday shopping season that will make the biggest contribution to the figures.

The figures from a survey conducted by YouGov show that by the end of this year, one in ten people, which means about 4.7 million individuals, will own some form of wearable technology device.

The challenge that developers and manufacturers will now be facing will be in attempting to encourage those who own the wearables to actually continue to using them. At the moment, the majority of the gadgets that have already been purchased are focused on fitness. However, 37 percent of the people who were surveyed said that they have it just so that they will be able to keep up with the latest in technology.

While this may look good in sales figures, it also shows that companies still have a certain distance to travel before wearable technology will have been worked into the typical lifestyle of the majority of consumers.

A watchdog group has pointed out that wearables will need to adhere to the same regulations as other gadgets.

The Information Commissioner’s Office (ICO) in the United Kingdom has now confirmed that the collection and use of personal data that is obtained through wearable technology devices is subject to the data protection laws that are in place in the country.

The watchdog has stated that everything from smartwatches to Google Glass will be required to comply.

All forms of wearable technology will need to adhere to the regulations as laid out in the Data Protection Act (DPA) in the United Kingdom, said the group in its recent announcement. It explained its statement within a blog post, where it specified that people who are using wearables on their own person and who are using the data collected for their own purposes are not likely to be in conflict with the rules in the DPA.

Wearable technology used for domestic and personal purposes is exempt from the DPA regulations.

Andrew Paterson, the senior technology from the ICO went on to explain that “if you were to one day decide that you’d like to start using this information for other purposes outside of your personal use, for example to support a local campaign or to start a business, then this exemption would no longer apply.”

Organizations who have been – or who intend to – use wearables for the collection and processing of personal information will nearly always need to have to look to the Act to ensure that they are in compliance. It means that they will need to ensure that they are processing the information that they have collected through the use of those devices is in compliance with the DPA.

Among the regulations outlined for the use of information gleaned through wearable technology use is that the individuals affected must be informed about the way in which their personal data is being collected, as well as how it is being used. It must be made certain that only the data that is adequate, relevant, and not excessive is taken, and that it is stored in a secure location from which it is deleted once there is no more requirement to use it, said Paterson’s post.