Tag: uk mobile payments

Mobile commerce beginning to transform UK business

UK Mobile Commerce BusinessUK continues to see major shift through mobile commerce

Mobile commerce is beginning to have a major impact on the United Kingdom business sector. Over the past year, mobile commerce has become a very prominent trend, with many consumers clamoring for the change to purchase products using their mobile devices rather than traditional means. Sage Pay, a provider of mobile commerce services, has released its third annual e-Business Report concerning United Kingdom businesses and their adoption of mobile commerce. The report shows that these businesses are beginning to consider mobile consumers as a very important demographic that cannot be ignored.

Report shows that businesses are beginning to focus on their e-commerce websites

The report surveyed some 1,500 online businesses throughout the United Kingdom. According to the report, less than a quarter of these businesses are developing their own mobile application, opting instead to focus on e-commerce websites. Approximately 73% are working to make their websites more accommodating of mobile commerce. These businesses are pushing to see higher levels of mobile traffic to their sites and provide consumers with more decisions during their shopping experience.

Mobile sales making up sizeable portion of activity

Those businesses that have dedicated applications catering to mobile consumers are seeing as much as 19% of their sales come from mobile devices. Sage Pay suggests that this is a sign that the mobile commerce market in the UK is beginning to expand. Consumers are feeling more comfortable engaging in mobile commerce as services become more secure and widely available. Many businesses have begun adopting mobile marketing campaigns that promote their commerce services, thus drawing even more attention to their mobile commerce endeavors.

Businesses becoming more accommodating of mobile consumers

As the UK continues to embrace mobile commerce, the business world is beginning to transform. Companies are beginning to take mobile consumers more seriously, adopting services that are align better with the demands of these consumers. They are also beginning to improve their mobile security measures in order to grow consumer confidence in mobile commerce. As mobile technology continues to grow in popularity, businesses have also begun adopting social media marketing as a powerful tool to get the attention of mobile consumers.

Mobile commerce growing quickly in the UK

Mobile Commer UK GrowthMobile commerce moving with blinding speed throughout the UK

Mobile commerce has become one of the fastest growing sectors in the United Kingdom. The advent of this sector has had a powerful impact on website traffic across several industries, such as retail. More consumers have been turning to their mobile devices to make purchase online, which are done through e-commerce sites, and this trend is no longer going beyond the notice of advertisers, according to a report from Econsultancy, a leading market research firm.

Advertisers may begin shifting focus to mobile commerce

Advertisers in the United Kingdom are becoming increasingly aware of the prospects of mobile commerce. Econsultancy notes that approximately 58% of the country’s population owns a smart phone, with 19% owning a tablet of some kind. This presents a major opportunity for marketers to engage a massive demographic of consumers that have only seen mild engagement through mobile marketing initiatives. Focus on mobile commerce may be the key to reaching these consumers in an effective way.

E-commerce sites may present a good opportunity for marketers

According to Econsultancy, mobile commerce in the United Kingdom grew by 300% between 2011 and 2012. Tablet owners seem to be the most interested in mobile commerce, with 69% of these people making purchases from their tablet devices each month throughout the country. Marketers have an opportunity to engage these consumers if they begin to shift focus toward e-commerce sites, many of which are currently lacking in terms of marketing clout and search engine optimization (SEO).

Mobile optimization is important for e-commerce sites

SEO.org.uk, a marketing specialist based in the United Kingdom, notes that e-commerce sites will need to take their mobile compatibility into account if they want to continue seeing success in the changing world of commerce. Sites that are not optimized to be viewed on a mobile device are becoming an increasingly dubious liability, as more people are using their mobile devices to shop and purchase products. The firm also notes that looking into SEO strategies to reach a wider audience may be a good decision if companies want to stand out from the competition.