Tag: twitter

Instagram is winning the mobile marketing fight

| July 30, 2015

Instagram will surpass others when it comes to mobile ad revenue

Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a new report from eMarketer, the social networking company is expected to generate more than $2.81 billion in global mobile ad revenue by 2017. This is 372% higher than the $595 million that eMarketer had original estimated the company would generate this year. Both Twitter and Google may fall behind Instagram, as the social network finds more success in the mobile marketing space.

Mobile marketing is gaining prominence among retailers and social networks alike

Mobile marketing has become a very important business tool. More consumers are beginning to use their smartphones and other devices to shop for and purchase products, as well as expose themselves to new services that they may be interested in. Mobile ad displays are a powerful way to engage consumers and these ads have found a promising home on social networks, where millions of consumers are exposed to advertisements on a daily basis.

Google and Twitter will fall behind Instagram in mobile ad revenue by 2017

Mobile Marketing - InstagramAccording to eMarketer, Instagram will surpass both Google and Twitter in terms of revenue generated through mobile ad displays. The other two companies currently generate more revenue than Instagram, but that will change by 2017. By that year, Google is estimated to generate $2.38 billion in mobile ad display revenue, whereas Twitter is expected to generate some $2.29 billion. As Instagram becomes more powerful in the mobile marketing space, it will account for a larger share of Facebook’s overall mobile ad revenue.

Action-oriented ads are gaining momentum among businesses that want to engage mobile consumers

The growth of Instagram’s mobile ad revenue may be due to the rising popularity of “action-oriented” advertisements. These ads are designed to encourage specific actions among consumers. In some cases, such ads are accompanied by “buy” buttons, which allow users to make a purchase products that they find on social networking sites. These buy buttons are proving to be an effective tool for retailers when it comes to engaging mobile consumers.

Facebook is testing new e-commerce feature

| July 22, 2015

Facebook is testing a feature that will allow retailers to sell products directly from the social media page

Facebook is once again trying its hand in the e-commerce space. The social network has beguns testing a new feature for small and medium-sized businesses, which will allow them to sell products directly through their Facebook pages. For some, this feature will simply direct to a retailer’s website, where products can be purchased as normal. Facebook has not released information concerning which retailers are testing the new feature, but the feature is expected to be quite attractive to mobile consumers.

Breaking into e-commerce may be a difficult task for Facebook

Facebook has taken a strong interest in mobile commerce, but has had trouble entering into this sector for some time. The company has been testing various features that would enable consumers to make purchases on the social network either through a mobile device or a conventional desktop. This social commerce, as it is called, is becoming a popular concept among consumers, as many people often use social networks to research products and look for special deals being offered by retailers.

Company’s past endeavors have not yielded positive results

e-commerce - FacebookWhile consumers are beginning to rely more on social networks to purchase and research products, there is no guarantee that social commerce will find the same success that mobile commerce has had. Consumers may also not be comfortable with shopping through Facebook. The social network had tried to break into the e-commerce space in 2009 through a partnership with 1-800-Flowers. Facebook users were not interested in purchasing products through the social network, however, as they did not see it as a merchant.

Facebook will face significant competition in the e-commerce field

As Facebook enters into the e-commerce space, it will be facing strong competition from other companies that have already found some success in this field. Twitter is one such company, and Pinterest is quickly becoming a significant force in the e-commerce space. Because consumers do not typically see social media companies as retailers, these companies entering into the e-commerce space may be more of a struggle than it has been for retailers.