Tag: Twitter app

Twitter mobile Ads Manager officially launched

This new marketing strategy will make it possible to track ad campaign performance over smartphones.

Twitter has now released an official announcement of the launch of its mobile Ads Manager, which makes it possible for Twitter app users to be able to track the performance of their ad campaigns.

This includes the spend, the number of engagements, the cost per engagement, the number of impressions, and the engagement rate.

The mobile ads manager was formally announced by Twitter. For smartphone users with iPhone 6 and above, the new button for insight into ad performance now appears on the profile page next to the “Settings” icon. That said, for iPhone 5 users to be able to use this feature, they need to click the gear icon to bring up the Twitter Ads option. For Android users, they need to choose the drop-down from the Settings option. This, according to the announcement from the social network.

This mobile ads feature was designed for smartphone and tablet users in mind, but doesn’t allow for advertisement design.

social media twitter - Mobile AdsThe user is able to obtain insights with regards to their mobile marketing efforts on the social network, but the mobile advertising feature doesn’t go quite as far as the desktop capabilities in that it does not allow a campaign to be launched from a smartphone. Instead, an ad campaign must be created over a laptop or desktop computer.

This represents a different direction from the social media marketing strategy that was recently implemented by Facebook when they created their dedicated Facebook Ads Manager App, which not only allows marketers to be able to monitor their ad campaigns while on the go, but also create them from their smartphones and tablets.

That said, once the mobile ads have been created, the Twitter Ads button that is available on smartphones and tablets provide a range of different metrics summaries across the campaigns. Moreover, it also allows campaign bids to be edited, and budgets and schedules can be altered. Furthermore, Twitter has also pointed out that it is possible for campaigns to be extended paused, or resumed after having been paused.

Twitter app for Google Glass has disappeared

The popular online social networking service is no longer developing its Glass app.

Last week, 9to5Google reported that Twitter has stopped the development of its Google Glass application and the app has disappeared from the Glass market, which means new users or users who never installed the app on their wearable device when it was available, will not have this option now and those who previously had the app but removed it will not be able to reinstall it.

The app from Twitter is also gone from MyGlass.

The app, which first became available to the Glass market back in May of last year, is also absent from Google Glass’s management and app center, MyGlass. While it used to carry a message that stated if a user has Glass and wanted to use Twitter, they simply needed to turn on Twitter by heading to google.com/myglass, this message is now gone and once the app is deleted by a user, it cannot be reinstalled.

Twitter no longer on Google GlassA Reddit user known as pete716, who was among the first to have received early access to the device, posted about the sudden removal of the app and said that “According to Glass support Twitter is no longer developing their Glass app. This was one of my favorite and most used apps on Glass. If you remove Twitter from your Glass it disappears from Glassware and there is no option to reinstall it.”

Google Glass users may need to wait for a third-party app developer to fill the void.

It is not clear why Twitter dropped its support for its Glass app, especially since it seemed well liked by users and the two products are well suited to one another. However, what this means is that users of the wearable won’t be able to enjoy the tweeting experience until a third-party app developer comes along and provides a solution.

One Redditor commented that the withdrawn support from Twitter is “bad news” because of what has been implied, which is that big names like Twitter appear to be losing interest in Google Glass even before the device has hit the market for consumers. Whether or not major players are losing interest in the smart glasses has yet to be seen, but this sudden move by the popular social network has certainly raised some eyebrows.