TIM, a Brazilian carrier, has announced that it is beginning the new program using near field communication.
Wireless carrier from Brazil, TIM, has just revealed that it is launching a mobile payment pilot service that will be based on NFC technology in order to test the effectiveness within the region.
The program is running as a part of a partnership with Banco Itaú, a bank in Brazil.
It is also working with MasterCard, in addition to Redecard (a point of sale manufacturer) and Gemalto, which is a digital security provider. This joint venture pilot project will include a small beta testing group as well as the participation of 100 Rio de Janeiro and São Paolo restaurants.
The carrier has explained that they wish to learn more about the use and behaviors around NFC technology.
This pilot will help them to get to know the way that consumers wish to use NFC technology, what their expectations may be and how it works for restaurants. It will also provide the opportunity to train their employees internally and observe the type of challenges that they may expect as a result of a more extensive rollout.
Based on the results that they experience due throughout the length of the pilot program, TIM has said that it is considering expanding the use of NFC technology enabled mobile payments. This could mean that if the program is successful, the nearly 70 million subscribers at that company will have access to the service as soon as the second half of this year.
According to the TIM Brazil CMO, Roger Solé, “TIM has innovation as a strategic pillar and, once again, comes out ahead with the test of a technology that promises to be an important evolution of mobile. This partnership with Itau and our quest to evaluate the NFC model demonstrates our concern to offer solutions that bring more convenience to customers.”
The NFC technology enabled credit cards will be MasterCard branded. These will be used by the few participants in the pilot program. The over-the air account provisioning will be supplied by Gemalto. They will also be providing their well respected services management solutions. MasterCard PayPass tech will be used for making payments at the restaurant points of sale.
