Thanksgiving may be the holiday for mobile shopping
Black Friday and Cyber Monday are fast approaching. Both days are very important for physical retailers and online businesses as sales made on these days can more than make up for an entire year of lackluster performance. Black Friday and Cyber Monday have been major holidays for the retail industry and e-commerce respectively, but the growing prevalence of mobile commerce and technology may establish a similar day that could be a major boon for mobile shopping.
More consumers showing interest in mobile shopping
Thanksgiving is a well known holiday in the U.S. As such, the holiday typically means that traditional brick and mortar stores are closed for business. Online retailers, however, remain open throughout the holiday, providing consumers with services that they might not be able to find from physical stores. According to data from IBM/Coremetrics, 15% of U.S. consumers used their mobile devices to visit retail sites on Thanksgiving in 2011, up from the 6.5% that did so in 2010.
Digitas survey shows growing support for mobile commerce and e-commerce
This trend is expected to continue this year, with the possibility of mobile traffic increasing by as much as double for some retailers. Companies like eBay already have plans to begin offering deals on Thanksgiving day, rather than wait for Black Friday or Cyber Monday. According to a recent survey from Digitas, a provider of integrated technology and marketing solutions, shows that many retailers are preparing to serve mobile consumers on Thanksgiving, following the same route as eBay in offering mobile applications that will assist with online shopping.
Survey shows shopping from computer is easier than from mobile device
The Digitas survey does shed some light on the problems facing mobile shopping, however. The survey notes that approximately 76% of the 2,059 respondents surveyed say that shopping from a computer is much easier than from a mobile device. Many consumers attribute the difficulty associated with mobile shopping to the small screens of most mobile devices. Nonetheless, consumers are still likely to heavily participate in mobile shopping during the holiday season.
Bay is gearing up for the coming 2012 holiday season by appealing to mobile consumers. The retailer has long been attuned to the wants of consumers with mobile devices and their interest in mobile commerce. eBay is preparing to launch an ambitious and massive campaign to kick start the holiday season by offering mobile consumers a huge number of deals and discounts for products they may be interested in. The retailer plans to launch this campaign just as consumers finish dinner on Thanksgiving day.