Tag: thanksgiving

M-commerce is taking over the holiday shopping experience

According to the results of a recent study, more people mobile shopped over the holiday weekend than ever.

According to a recent study from the National Retail Federation, there were more people who used m-commerce over the Thanksgiving and Black Friday long weekend than has been the case in any previous year.

The online survey showed that online retail saw a considerable online shopping spike, particularly over mobile.

The research took into consideration the shopping habits of over 151 million people who said that they had shopped in stores, online or over m-commerce over that weekend launching the holiday shopping season. Many retailers took care to offer the same deals over their websites that they had to offer in store, allowing consumers to be able to make the purchases they wanted without having to wait in line in the actual shops. The survey itself was conducted on behalf of the federation by Prosper Insight & Analytics. It indicated that approximately 102 million people had said they shopped in store on the Thanksgiving weekend.

That said, even more – 103 million people – said they shopped online and over m-commerce channels.

m-commerce study - mobile shoppingThe survey also showed that even by the close of the weekend, there were still 121 million people who had intended to shop online and over mobile commerce on Cyber Monday. While this is a significant number, it should be pointed out that it is actually a reduction when compared to the 126.9 million people that had intended to shop on Cyber Monday after having done so over the Thanksgiving and Black Friday long weekend.

According to figures reported by the Wall Street Journal, this year, consumers spent an estimated $4.45 billion over online and mobile commerce channels on Thursday and Friday, alone. Black Friday sales increased by 14 percent when compared to the figures from 2014, according to the data shared by Adobe Systems, Inc. That online and m-commerce figure is based on purchases made in about 4,500 locations across the United States. Adobe’s estimates were also that over half of online shopping occurred over smartphones, further underscoring the importance of mobile devices for retail shopping.

IBM report shows that mobile commerce has been a success this year

New report shows that holiday shopping weekend was a great time for mobile commerce

IBM has released its latest Digital Analytics Benchmark report, which highlights the performance of mobile commerce over the holiday shopping weekend. From Thanksgiving to Cyber Monday, consumers flocked to mobile shopping sites looking for special deals on products that they are interested in. They made use of the mobile services that retail offered during the shopping weekend. This lead to a surge in mobile payments and online shopping in general, according to IBM.

Mobile sales increased by 27.2% this year during the shopping weekend

The report shows that online sales during the holiday shopping weekend increased by 12.6% over what they had been during the same period last year. Mobile sales grew by 27.2%, suggesting that more people opted to spend money through their mobile devices rather than visit physical stores. Some retail stores support mobile payments as well, which some consumers chose to make use of while shopping. The majority of mobile consumers appear to favor shopping online from their mobile device rather than making a payment at a physical store.

Tablet users spent more money online than smartphone users

Mobile Commerce Report - holiday shoppingIBM’s report shows that smartphones lead the way in terms of online traffic. Approximately 28% of all online traffic to retail sites on Cyber Monday came from smartphones, while tablets accounted for 12% of all online traffic. Tablets were able to handle retail websites better than smartphones, however, with tablets accounting for 12.9% of all online sales made from a mobile device. Tablet users were more likely to spend money than smartphone users and would purchase products more frequently.

Some retailers continue to struggle with engaging mobile consumers

The holiday shopping weekend has shown that mobile commerce is a powerful force in the retail sector. Over the past few years, more retailers have been working to engage mobile consumers more effectively. Some have managed to find significant success in this endeavor, while others have failed to connect with mobile consumers, either because of poor services provided or their lack of a mobile website.