Tag: tcommerce

OpinionLab sheds light on consumer feedback

OpinionLab, a leading provider of Voice of Customer feedback, has released its Holiday 2012 eCommerce Site Experience Findings study. The study focuses on shedding insight on the experiences that consumers had using mobile commerce and e-commerce platforms during their holiday shopping in 2012. Christmas has yet to arrive, so the study mostly accounts for the experiences consumers had during the Thanksgiving shopping weekend, which includes Black Friday and Cyber Monday. The study draws upon the information provided by more than 43,000 consumers.

Consumers favor tablets over smart phones

Mobile commerce had a strong showing during the holiday shopping season this year. Millions of consumers made use of their mobile devices in order to purchase the products that they wanted the most. According to OpinionLab, one theme dominated the feedback they received for the study: Most consumers favored their tablet device over their smart phones when shopping. The study notes that consumers using tablets were more satisfied with their shopping experience than those using smart phones.

Tablets are not ideal for commerce

Though consumers preferred their tablet devices, the study shows that tablets were most favored for shopping, not for actually purchasing products. The study indicates that more consumers used tablet devices to research products, price hunt, and browse online stores. Customer satisfaction begins to diminish when mobile transactions become involved, with consumers claiming that tablet devices are not well suited to take advantage of e-commerce platforms. Part of this may be due to the fact that e-commerce platforms are rarely optimized to be used on tablet devices.

2013 may be a great year for mobile commerce

Tablets are becoming more popular with consumers, presenting a promising opportunity for retailers and other businesses in terms of engagement. Tablets have already shown promising growth this holiday season and this momentum may well carry into next year. OpinionLab predicts that mobile commerce will have an even stronger performance in the 2013 holiday season than it did this year.

The new site has been created specifically with tablet using “stylists” in mind.

Stella & Dot has just announced the unveiling of their new T-commerce website that has been optimized specifically for tablet users and not simply those who have smartphones.

Approximately 80 to 90 percent of the traffic to the site is from what the retailer calls “stylists”.

The “stylists” who visit the regular site as well as the new t-commerce website are people who hold trunk show parties and who sell the accessories and jewelry from Stella & Dot to their friends and family. The company had discovered over the last several months that a growing number of their stylists were bringing their tablets – primarily iPads – with them when they were holding their parties. They would use the devices to be able to better illustrate the entire selection of different products and be able to take additional orders while on location, instead of having to wait until they had returned home in order to complete the orders on their laptops or desktops.

That said, the t-commerce site can also be used by individual customers, who also make their purchases there.

Approximately 10 to 20 percent of the traffic to the StellaDot.com website comes directly from consumers. While 30 percent of that total amount of consumer traffic is over mobile, t-commerce represents 80 percent of all of the traffic from mobile devices. This makes tablets an exceptionally important part of their mobile business. Among the tablet users, 90 percent are visiting the site over iPads.

Stella & Dot has clearly identified the devices that are being used by their customers and stylists, and are now working with Mobify, a mobile commerce technology vendor, in order to launch a website that has been carefully optimized with the t-commerce visitor in mind.

According to the chief information officer from Stella & Dot, Eduardo Frias, who spoke about the t-commerce updates, “I would not be surprised if tablet traffic doubles between now and next year.” He added that “Our technology roadmap for next year is heavily laden with smartphone-friendly and tablet-friendly initiatives to keep taking advantage of the boom in tablets and smartphones.”