Tag: tcommerce

A new report has predicted that tablets will lead the channel to a $50 billion in 2014.

A recently released report by eMarketer has added yet another piece of evidence to the claim that mobile is no longer a convenience or a fad, as t-commerce starts to come into its own and will lead the way to a highly valuable marketplace.

The report indicated that tablets alone will generate $24 billion in sales in North America by the end of 2013.

However, that is merely the beginning, as the report also indicated that this t-commerce figure will climb nearly twice over, to reach $50 billion in the United States by the close of 2014. This not only indicates that the role of mobile is growing explosively, but it also shows that tablets are now playing a vitally important part in this increase.

The spending in both m- and t-commerce has jumped tremendously since 2011.

Including both smartphone and t-commerce, the mobile spending reached nearly $25 billion. That represents a spike of 81 percent over the figures that were achieved the year before. This year, it is expected that m-commerce will be cutting a share worth 15 percent of the total online sales numbers, according to the predictions from eMarketer.

From the t-commerce side, on its own, tablets will make up over 9 percent of all sales made online. By 2016, eMarketer feels that tablets will represent up to 17 percent of the total sales online.

The majority of the t-commerce traffic will come from the popular iPad. The report predicted that “the bulk” of the tablet based web traffic will come from this Apple device, as it currently accounts for around 90 percent of the web traffic from this type of gadget. Though this may shift somewhat within that time, it will still maintain its majority share, said the report.

Previously performed t-commerce research has already indicated that consumers are more likely to use a tablet than a smartphone for doing their shopping online. It also determined that when those customers make purchases, they’re likely to spend a larger average amount of money than their cell phone using counterparts.

For many owners of these and tablet devices, use is now a vital part of the buying experience.

The results of a new survey from Perception Research Services International has shown that 76 percent of smartphone owners will use mobile commerce in some way through a smartphone or tablet before they make a purchase of electrics, apparel, and grocery products.

The survey also discovered the specific reasons that these devices are used while shopping.

Smartphone and tablet owners use mobile commerce in a number of different ways as they debate buying various products. In fact, much of the influence from the devices is not for a direct purchase that is actually made online over the device. Instead, it is a part of the overall process from the point that the product is identified and onward.

Mobile commerce, therefore, plays a multichannel role in the road to buying one or several items.

Among the other mobile commerce discoveries that were made by the researchers include the following:

• 53 percent of smartphone owners compare prices through the use of the device.
• 49 percent of the survey’s respondents said that they use their devices to read customer reviews.
• 48 percent of these tablet and smartphone owners use the device to find coupons, sales, and other discount opportunities.
• 48 percent use the devices to seek out additional information about products.
• 37 percent head to a manufacturer’s site in order to obtain more product information.
• 34 percent use the device to seek out the opinion of a friend or family member.
• 31 percent actually make the product or service purchase through a mobile commerce site or app.
• 31 percent take part in a contest.
• 17 percent use the device to view a product demonstration.

The shopper research company, Perception Research Services International, looked into mobile commerce in order to help with merchandizing and packaging systems improvements. The survey involved the participation of 1,450 adults in the United States who were responsible for a minimum of half of the grocery shopping in their household. Among them, just over half (54 percent) owned a smartphone.