Tag: target

Target to develop its own mobile payments platform

| December 30, 2015

Target is developing its own mobile platform that will allow consumers to shop with their smartphones

Major retailer Target may be working on its own mobile payments service, which will allow it to better connect with consumers using smartphones and other devices. Target is the fourth-largest retailer in the United States, but it has yet to establish any significant presence in the mobile commerce space. The company had intended to use a platform developed by the Merchant Customer Exchange, but the organization has been slow in developing its mobile payments service for retailers.

New platform will serve as a type of digital wallet, storing information for consumers

While Target may be developing its own mobile payments platform, the company has not announced plans concerning the launch of the platform. It would allow consumers to pay for products with their mobile devices, however, and it will also serve as a type of digital wallet. The platform will store information provided by Target, such as discounts, and consumers can use the product to store their financial information, making the purchasing process more convenient.

Target will compete with other companies involved in the mobile payments space

Mobile Payments TargetTarget entering into the mobile payments field could bring more competition into the market. Companies like Apple, Google, and Samsung have already established footholds in this market, but they are finding it difficult to effectively connect with mobile consumers. Retailers are finding its particularly challenging to convert mobile shoppers into paying customers. By developing their own mobile payments platforms, however, they may be able to provide a more enjoyable experience for consumers that may help solve this problem.

Walmart is also developing its own mobile payments platform

Target joins Walmart in the development of a mobile payments platform. Walmart believes that its platform will allow it to better connect with mobile consumers, whom are beginning to rely more heavily on their mobile devices to get their shopping done. More retailers are expected to follow suit, developing their own mobile payments platforms while also making use of those developed by other companies. Whether or not these platforms will become popular among consumers has yet to be seen, however.

Innovation may power growth in the mobile commerce sector

| December 23, 2015

Innovation could change the way people use their mobile devices to shop

Continued innovation may power the growth of mobile commerce. The sector is still in a relatively nascent stage, which makes it prime for innovation. Retailers, in particular, may bring new things to the mobile commerce sector as they continually seek out better ways to engage consumers. Target has reportedly begun developing its own mobile payments service, which it intends to launch at some point next year. Retailers are not the only ones bringing new services to the mobile commerce space, of course, as social media companies have also begun doing so.

Pinterest is showing more support for mobile commerce

Pinterest has been working to better support mobile payments, making it possible for users to purchase Pins they are interested in. The social networking site is now notifying users when products they are interested in drop in price, making them more financially attractive. This has proven particularly popular during the holiday season, but Pinterest has had trouble promoting mobile commerce among its user base overall. Forrester Research suggested that the launch of the company’s mobile commerce initiative was “weak” due to the limited inventory that merchants have.

New technology is making mobile shopping more convenient and secure

Mobile Commerce - Innovation to power growthIntroducing new services and features to the mobile commerce sector has made consumers more interested in the concept of mobile shopping. Notably, consumers are quite interested in services that they consider to be convenient. Security is also a major issue for many consumers, which has lead to the introduction of new security technologies that are designed to improve the mobile payments space as a whole. Biometric technology, in particular, has become a powerful tool for keeping consumer information safe.

Companies are looking to improve their mobile commerce platforms

Many companies involved in the mobile commerce space have been testing new services in an effort to make mobile shopping easier and more attractive to consumers. As more innovation comes to the sector, services that already exist are likely to improve, offering consumers better options when it comes to shopping and purchasing products with their mobile devices.