Tag: target mobile shopping

Target mobile rewards pilot launched in 4 cities

The giant retail chain is testing the new smartphone based program following the release of its Cartwheel app.

The Cartwheel app first debuted three years ago and now Target mobile rewards appear to be the next step. In the company’s ongoing effort to promote a better m-commerce experience, a pilot program is underway in locations in four cities.

The Minneapolis based retailer is testing the new mobile commerce feature in four stores.

There will be 126 stores with the new Cartwheel Perks Target mobile rewards program. This is the largest update the company’s mobile app has ever experienced. If it proves to be successful, it may experience a nationwide rollout. The current version of the mobile app makes it possible for customers to find product deals on their smartphones. Then, when they reach the checkout counter, they can apply the savings and pay less for their purchases.

Target Mobile Rewards - Target Shopping CartsThere have already been 27 million people who have signed up for the mobile commerce app and its benefits. There are discounts available for up to 700 Target products with this application. Since it was first introduced, Cartwheel has generated a total saving of about $600 million for Target customer purchases.

Now the retailer is testing to see if the Target mobile rewards program can be equally successful.

The pilot for the mobile shopping rewards program is running at the stores located in Houston, San Diego, Denver and St. Louis. The feature is available to customers who update their mobile app to the latest version of Cartwheel. The program makes it possible for customers to collect rewards that can be redeemed for merchandise. Reward merchandise ranges from $10 to $20 in value. They can include free laundry detergent, sunglasses, athletic apparel and other items.

Customers use Cartwheel Perks to collect 10 points each time they spend a dollar at Target. Exceptions include gift cards and CVS pharmacy purchases. The first redemption level is at 5,000 points, at which time they can select from among 25 possible reward items.

A spokesperson for the company, Eddie Baeb, explained that “We’ll continue to test it and see how guests respond.” He explained that the Target mobile rewards program may one day extend to other stores and possibly to online purchases, too.

Mobile commerce experience now launched by Target

The company has come up with an entirely new next generation approach to its retail shopping over smartphones.

Target has now announced the release of a range of all new enhancements to its mobile commerce experience, and it plans to implement them by the time that this month comes to a close.

Among the various features that will be introduced will included location based marketing while in store.

In order to build a new and improved mobile commerce shopping experience, Target has entered into a partnership with a startup called Curbside. It will be working with that company in order to be able to offer curbside pickup at any of 10 different stores in the San Francisco Bay area. This makes it possible for consumers to make a purchase at the online store or on their mobile device, and then they can pick it up in person without ever having to enter the actual shop location. They need only drive up to the tent or trailer that is located near the entrance of the store, where the order will already be ready for them.

This mobile commerce experience is not entirely unlike one that was recently introduced by Sears.

Mobile Commerce TargetAccording to the president of Omnichannel at Target, Casey Carl, “At Target, we are always looking for new ways to improve the shopping experience.” Carl added that “We’re excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts.”

The mobile app can be downloaded and used for free and it provides users with information about items that are in stock at the locations that are nearby. It also allows a customer to be able to create an order and then checkout with a single tap. Target says that there are hundreds of thousands of different items that they can purchase on the app and then pick them up at the location hat is most convenient for them.

This allows them to complete a mobile commerce experience, themselves, by shopping online but then picking up the order without ever having to find a parking space or get out of the car. The app includes a geolocation feature that will allow the store employees to know when the customer has arrived, so that they can bring the order to the vehicle nearly immediately upon arrival.