Tag: target mobile commerce

Target mobile rewards pilot launched in 4 cities

The giant retail chain is testing the new smartphone based program following the release of its Cartwheel app.

The Cartwheel app first debuted three years ago and now Target mobile rewards appear to be the next step. In the company’s ongoing effort to promote a better m-commerce experience, a pilot program is underway in locations in four cities.

The Minneapolis based retailer is testing the new mobile commerce feature in four stores.

There will be 126 stores with the new Cartwheel Perks Target mobile rewards program. This is the largest update the company’s mobile app has ever experienced. If it proves to be successful, it may experience a nationwide rollout. The current version of the mobile app makes it possible for customers to find product deals on their smartphones. Then, when they reach the checkout counter, they can apply the savings and pay less for their purchases.

Target Mobile Rewards - Target Shopping CartsThere have already been 27 million people who have signed up for the mobile commerce app and its benefits. There are discounts available for up to 700 Target products with this application. Since it was first introduced, Cartwheel has generated a total saving of about $600 million for Target customer purchases.

Now the retailer is testing to see if the Target mobile rewards program can be equally successful.

The pilot for the mobile shopping rewards program is running at the stores located in Houston, San Diego, Denver and St. Louis. The feature is available to customers who update their mobile app to the latest version of Cartwheel. The program makes it possible for customers to collect rewards that can be redeemed for merchandise. Reward merchandise ranges from $10 to $20 in value. They can include free laundry detergent, sunglasses, athletic apparel and other items.

Customers use Cartwheel Perks to collect 10 points each time they spend a dollar at Target. Exceptions include gift cards and CVS pharmacy purchases. The first redemption level is at 5,000 points, at which time they can select from among 25 possible reward items.

A spokesperson for the company, Eddie Baeb, explained that “We’ll continue to test it and see how guests respond.” He explained that the Target mobile rewards program may one day extend to other stores and possibly to online purchases, too.

Recent Target mobile commerce purchase shows serious interest in tech

The retail giant has now acquired a technology company based in Pittsburgh for its digital shopping experience.

Target Corp. has now taken another step that reveals that the retailer is getting very serious about mobile commerce, as it has purchased a company based in Pittsburgh that is known for its software platform.

The m-commerce shopping platform turns an in-store experience into something closer to Amazon.

The software platform from the company, Powered Analytics, is said to have “an Amazon-like shopping experience,” that can be provided to shoppers while they are within a brick and mortar store location. This could considerably enhance the mobile commerce offerings from Target, and could make it a more appealing experience to shoppers who enjoy the benefits of their smartphones when they shop, but who like to actually make their purchases in stores, as they always have.

The actual purchase of the mobile commerce and shopping tech platform company has been officially confirmed.

Target - Mobile CommerceThe co-founder of Powered Analytics, Collin Otis, along with a company spokesperson confirmed that the business had been acquired by the Minneapolis, Minnesota based retail giant in the second half of last week. That said, by the time that this article was written, none of the terms of the deal had yet been revealed.

What Otis did say was that the Powered Analytics, which was founded back in 2012, will keep its current headquarters, in Pittsburgh. It is the Fabric product from Powered Analytics that has drawn the attention to its door, as it brings together mobile technology with machine learning and location data in order to make it possible for a retailer’s mobile app to be able to work in tandem with the in-store shopping experience for customers.

The system converts in-store shopping into a multi-channel experience that brings together all of the advantages of mobile commerce, but with the opportunity to see and touch the actual physical and purchase it right away without having to wait for it to be shipped. This is appealing to many consumers who are already using stores to check out products while they use their devices to learn more about them, such as where to find the best price or what customer reviews have to say.