Tag: taiwan

Mobile shopping is on the rise in the Asia-Pacific region

Consumers in the region are showing favor for mobile commerce

MasterCard has released the results of a new survey that show that mobile shopping is expanding quickly in the Asia-Pacific region. Several countries within the region are beginning to see exponential growth in the mobile commerce sector as more consumers gain access to smartphones and tablets. New mobile shopping services are becoming very popular in this region as well, which is making it easier for consumers to use their mobile devices to shop online and, in some cases, in physical stores.

Vietnam is seeing healthy growth when it comes to mobile shopping

Vietnam is currently ranked as fifth when it comes to the growth of mobile shopping in the Asia-Pacific region. The country falls behind Malaysia, Taiwan, New Zealand, and India when it comes to mobile commerce growth. The country ranks eight when it comes to the ratio of consumers shopping with a mobile device, but the percentage of consumers making a purchase from a smartphone in the past three months grew significantly. By the end of 2014, 45.2% of those with smartphones had made a purchase with their device, up from the 39.4% that did so in 2013.

China and India are leading the way in mobile commerce growth

Mobile Shopping on the rise in Asia-Pacific regionChina is currently ranked first in terms of the likeliness for consumers to make a mobile purchase. Chinese consumers taken a strong interest in mobile shopping, largely due to the efforts made by companies like Alibaba, which have worked to make mobile commerce more accessible to consumers throughout the country. India’s mobile shopping space is growing quickly, as well, and the country is becoming one of the fastest growing mobile markets in the world.

New opportunities are emerging for retailers in Vietnam

Vietnam holds a great deal of promise when it comes to mobile shopping. The country’s rapidly growing smartphone penetration is creating new opportunities for retailers and organizations involved in mobile commerce. As new services come to the country, more consumers are likely to become involved in mobile shopping and use their devices to make purchases both online and in physical stores.

Mobile commerce thrives in Taiwan despite security concerns

MIC shows that mobile shopping is gaining ground among consumers

With the rise in smartphone ownership, mobile commerce is expected to become more prominent in Taiwan, despite the security concerns that many consumers and businesses still have. According to the Market Intelligence & Consulting Institute (MIC), many consumers in Taiwan are beginning to show favor for mobile shopping, which is accelerating the growth of the e-commerce space by a considerable margin. MIC notes that nearly 70% of online users in Taiwan have spent more on mobile shopping than through traditional e-commerce.

Security worries are not slowing the adoption of mobile commerce

While consumers are becoming more interested in mobile commerce, they are still concerned about the security of their financial information. Mobile shopping leverages this information to conduct transactions online in much the same way that e-commerce transactions are processed, but consumers see mobile platforms as less secure than others they may be more comfortable with. In the past, retailers engaging in mobile commerce have been targeted by malicious groups, which has lead to the financial information of many people being compromised. Despite this, however, mobile commerce continues to flourish, with Taiwan on its way to becoming a prominent market.

Consumers are happy with their mobile shopping experiences

Mobile Commerce - Person with SmartphoneA recent survey from MIC shows that the number of consumers that have participated in mobile shopping reached 62.5% at the end of 2014. Approximately 61.5% of these consumers noted that they had a positive experience with mobile shopping, and these people are more likely to use their mobile devices to shop for and purchase products in the future. Of the features that consumers like about mobile commerce, the ability to shop anywhere and at anytime, the convenient nature of mobile shopping, and the deals consumers can take advantage of are among the most attractive.

Taiwan’s mobile commerce market expected to continue thriving

Mobile commerce is expected to continue growing in Taiwan as more consumers gain access to mobile devices. Businesses are also beginning to take more interest in mobile commerce as they look for more effective ways to engage mobile consumers. Taiwan is emerging as one of the region’s most powerful mobile markets, and security concerns about mobile commerce are doing little to slow growth.