Tag: tablet shopping

An infographic released by Shopzilla has indicated that smartphones and tablets having a meaningful impact.

In the official launch of Shopzilla Inc.’s new monthly online shopping research initiative, the company has published an infographic that has pointed out a number of key trends, including the importance that m-commerce is having to the sales that are being made over the internet.

The first issue of this monthly report is the start of the tracking of key shopping trends online.

The data presented in this e- and m-commerce report and infographic is based on a survey that was conducted directly following purchasing from the Bizrate Insights Network. That network includes more than 5,200 American and Canadian online retailers. This study data was collected from April 24 through April 30, 2013 with the participation of more than 9,000 buyers.

Among the findings of the online and m-commerce trend survey which were included in the infographic were the following:

There were a number of surprising trends from consumers over various e- and m-commerce channels, such as:

• More sales were driven by emails from stores than magazines, Facebook, and blogs and content sites.
• Though desktops continue to lead the way (used by 85 percent of the respondents), 11 percent of the online purchases came from an iPad tablet device. This figure was 20 percent for those with HHI $150K+.
• iPhones performed far less than their Apple tablet m-commerce counterparts, with 2 percent.
• That said, Android phones performed equally to iPhones, at 2 percent, but Android based tablets were far behind iPads, at less than 1 percent.
• Tablets and smartphones based on other operating systems both came in at less than 1 percent.
• Among the respondents, 75 percent said that price helped to influence their buying decisions.
• The respondents said that they’d rather spend than try to be frugal in 28 percent of the cases.
• Thirty one percent felt that they would be spending more in the month following than they did that month.
• Seventeen percent of online purchases were made from the workplace.

The complete findings of the Shopzilla study are available on their website.

Tablets are eclipsing smartphones in the realm of mobile commerce

Adobe Systems Inc. has released a new study concerning mobile commerce. The study highlights which platform, smartphone or tablet, consumers prefer to use when making online purchases. Mobile commerce involves much more than purchasing products from a mobile device. It also involves shopping, comparing products, and finding the best deals. The study suggests that smartphones may not be up to the task of accommodating the needs of consumers, but tablets may be ideally suited for mobile commerce.

Tablets are catching up to computers

According to the study, the tablet conversion rate is 2.2%, while that of smartphones is only 0.7%. The study notes that computers remain dominant platforms in terms of commerce, but tablets are beginning to catch up due to their portability and ease of use. The study claims that consumers with tablets are as much as three times more likely to purchase products than those using smartphones. This makes tablet consumers a very valuable demographic in the realm of mobile commerce.

iPad proves to be the most popular platform for mobile shopping

Tablets are popular due to their larger, more responsive screens that provide consumers with a better shopping experience. The larger size of tablets makes them more accommodating to conventional websites, allowing consumers to view products without having to struggle with the constrictive size of smartphones. Of the tablets being used for mobile commerce, the iPad represents 77% of the devices used to access the Internet for this purpose.

Retailers may grow more accommodating of tablet devices

Tablets are expected to become the preferred platform for consumers interested in mobile commerce. Smartphones are likely to continue receiving support in this field, but the penchant for consumers to favor their tablets for mobile shopping may cause retailers and other businesses to shift their focus to larger mobile devices.