Tag: tablet sales

Tablet commerce has leveled off, but there is still a new angle available

According to Forrester Research, sales of these devices have plateaued, but the business market has growth in it.

At the same time as the sales of iPhones have continued to skyrocket, the tablet commerce side at Apple has actually started to drop, as iPad sales have fallen by a sizeable 18 percent, year over year, in the final 2014 financial quarter.

From that point, according to Forrester Research, the sales have leveled off and continue to plateau.

Even the launch of the new iPad Air device didn’t seem to spur any new sales. That said, it isn’t just Apple that has been experiencing a decline in their tablet commerce device sales. Instead, the research firm has shown that there has been an overall leveling off in the entire tablet marketplace, around the globe. There are many different reasons that were noted to help to explain the reason that there has been a decline in the growth of this market, but one of the primary factors is that the consumer side may now be quite saturated.

Android tablet commerce has seen a considerable rate of falling prices, over the last while.

Tablet Commerce - Tablet DeviceIn fact, some of these mobile devices are now being sold with price tag that is as low as $50. This does make the devices highly affordable for the majority of consumers, but the fact is that many of them already have one of these devices, if they are going to have one, and it isn’t just a matter of the price that would convince them to buy a new one.

Indeed, this has become a very accessible piece of technology for most consumers. The sales of tablets had skyrocketed in the Android market from 2010 through 2013, as Samsung, Apple, and other large players brought all new innovations into the marketplace. However, the replacement rate of these smaller screen computers is not the same as smartphones. Smartphones are used by virtually everyone, all the time. Their larger cousins, on the other hand, are used on occasion and are not necessarily brought everywhere that the user goes. Furthermore, each new generation of the devices do not necessarily feature “must have” features that would cause consumers to shell out more when their older device is working in pretty much the same way.

Still, tablet commerce appears to have a place in the business market, says Forrester. It could be that more manufacturers will be focusing more attention on that market in the near future, as well.

Tablet commerce is doing very well in the Philippines

Some of the data most recently released by the IDC has shown that the country is holding strong in shipments.

The International Data Corporation (IDC) has now released its Worldwide Quarterly Tablet Tracker report, which has shown that the Philippines is experiencing extremely strong tablet commerce in terms of the number of those devices that were shipped to the country during the first quarter of this year.

This indicates that the Philippines is an extremely important market among emerging countries.

The IDC data points directly at the Philippines in terms of being highly important for tablet commerce sales. When all is said and done, there were 598,375 of these mobile devices shipped during this year’s first quarter. This represents a massive growth when compared to the same quarter, in 2013. The year over year increase is estimated to be 110 percent, which represents the highest growth among all Southeast Asian countries.

There are certain players that have stood out among the rest in terms of tablet commerce sales.

tablet commerce - Mobile shoppingAt the moment, in the Philippines, it is Apple and Samsung that are holding the lead in terms of tablet sales in the country. The largest number of sales was achieved by Samsung, with Apple holding the second place. That said, those international players continue to face a growing level of competition from local manufacturers.

Vendors from the Philippines are starting to build a considerable amount of strength within their own country. Among the strongest, two that are currently standing out include Starmobile and Cherry Mobile. These two companies have managed to make quite the name for themselves by using powerful mobile marketing campaigns that include endorsements from some of the top celebrities in that part of the world.

According to IDC Philippines associate market analyst, Jerome Dominguez, who made a statement about the tablet commerce achievements in the country, “Backed by cash-rich marketing and A-list celebrity endorsements, Cherry Mobile and Starmobile continue to feed the appetite of Filipino consumers for budget-friendly tablets. The rising demand for tablets from these homegrown players will keep the Philippines tablet market on a growth trajectory in 2014.”