Tag: tablet commerce news

Tablet commerce is a vital part of retail online shopping

| September 13, 2013

When it comes to making sure that shoppers will continue buying from the website, it must be properly optimized.

The latest data is now indicating that tablet commerce is skyrocketing in importance, as the ownership of these devices has blasted off by 282 percent over the last two years, and a growing number of those gadget owners are shopping over these smaller screens.

Retailers are being advised to make sure that their online experience caters to the devices preferred by their customers.

Shoppers are using tablet commerce both for making purchases as well as for researching products that they will later buy over their laptops and desktops, or in person at a brick and mortar shop. Although when it comes to mobile devices, smartphones have the greatest penetration, by far, the penetration of tablets is rapidly growing, and many reports are indicating that they are providing a far more appealing shopping experience for the consumer.

These consumers are responding positively to tablet commerce and are making more expensive orders over these devices.

Tablet CommerceThis rise of tablet commerce is giving retailers the opportunity to provide a much stronger mobile experience to their shoppers, as the slightly larger screens make it easier to navigate sites and view images of products. It is also easier for descriptions to be read.

The increase in tablet commerce is also vital to retailers seeking to remain competitive as it is rocketing forward at the same time that desktop commerce has been slowly, but steadily, declining. Consumers are responding very strongly to the ability to conveniently and instantly view goods and services that they are considering for purchase. Owners of these devices have a greater likelihood to shop online than many other types of device owners.

Recent data has indicated that 33 percent – that is, one in every three – device owners use their gadget for tablet commerce purchases. Moreover, Adobe has recently released a statistic that has suggested that the user of a tablet is likely to spend twice as much while shopping online than one who is using a smartphone. Clearly, this makes the larger screen consumer a highly valuable one.

Tablet commerce is undergoing explosive growth

| April 11, 2013

Tablet Commerce GrowthThese mobile devices are giving PCs a run for their money in terms of the increase in their use.

The latest tablet commerce projections have just been released by Gartner, which have revealed that the smaller handheld devices are exploding in popularity and that they may overtake laptops and desktops.

The trend has indicated that the current growth in sales is not showing any indication of slowing for several years.

At the same time, while tablet commerce is expected to grow very rapidly and continue to do so for at least several years, it is unlikely that they will become the device of choice for taking on tasks requiring greater productivity. This would require them to be equipped with peripherals and monitors, to the point that they would more closely resemble desktops and laptops than their actual tablet form.

The Gartner report is crediting the lower priced devices with the rapid growth of tablet commerce.

With the falling prices and the fact that they are relatively new to the market, they are expected to overtake PCs – which are already well established and are typically being replaced as opposed to being purchased for the first time – within the next five years.

Experts in the industry are cautioning people not to misinterpret these predictions. While it does look as though tablets and smartphones could start shipping at a rate of 2.4 billion units worldwide this year – an increase of 9 percent over last year – it doesn’t mean that the laptop has seen its day. These devices are all being used for their own unique purposes, and their affordability means that the increasingly tech savvy consumer is purchasing multiple devices as opposed to selecting one over all of the others.

This does, however, represent a meaningful shift in the way that people can shop. It means that they will have a multitude of different devices available to them when they decide to research or even purchase a product or service. For this reason, the rapid growth of tablet commerce will likely becoming increasingly important to retailers and other merchants who wish to maintain their competitive edge by providing consumers the experience that they are seeking and expecting.