Tag: tablet commerce news

Tablet commerce is taking off with consumers

Shoppers are making it clear that when it comes to shopping and buying, larger screens are king.

The latest development that has been becoming increasingly clear when it comes to mobile marketing news is that it is actually tablet commerce that is taking the hearts of shoppers, more than that occurring over smartphones.Tablet Commerce and Consumers

Last year saw a doubling of overall mobile sales, bringing them to a striking $60 billion.

A report has just been issued by Javelin Strategy & Research, called “Mobile Payments Market: Tablet Shopping Surges as Mobile Retail Sales Top $60 Billion.” Within it, the trend toward tablet commerce was underscored, as it was evident that consumers appreciate the larger screen device for their shopping experience.

This trend toward tablet commerce shopping could be important insight for retailers.

The report reveals findings through surveys of 3,492 consumers that were conducted in June 2012, as well as the survey of an another 3,285 people last year in July. Yet another 3,509 people were also surveyed in November 2013 in order to generate the data seen in this research.

Executive vice president and research director of mobile at Javelin Research, Mary Monahan, explained that the mobile payments market has been surveyed by her company for about six years now, but that it has only been for the last two years that they have compiled historical trend data. The reason is that the survey in 2012, the questions on the survey were changed, making it so that the results from previous years could not be compared other than to an anecdotal level.

The survey results from 2013 showed a solid distinction in which retailers can find important insight, said Monahan. She pointed out that consumers are choosing tablet commerce to an increasing degree when they are shopping online on mobile devices. She stated that “Tablets played a dominant role in mobile shopping this year, accounting for approximately one-half of all mobile sales.”

Last year, tablets brought in $28.7 billion in mcommerce, which is five times the total of $5.1 billion that had been brought in the year before. Considering the level of penetration that smartphones have when compared to that of their larger screen counterparts, this figure is very interesting and shows that consumers find that tablet commerce offers something above and beyond what their cell phones are providing.

Tablet commerce market to expand dramatically next year

A Canalys report has revealed that these devices will make up a full half of all computers in 2014.

According to the research firm, Canalys, tablet commerce will soon have the potential to reach quite an explosive point, as these devices work their way toward dominance in the computing environment, worldwide.

They have predicted that these smaller screen devices will make up half of the entire market.

In fact, Canalys has said that tablet commerce will expand to the point that these devices will out ship nearly all other forms of personal computers combined. This will mean that they will make up almost half of the total consumer personal computer marketplace, which includes tablets, notebooks, laptops, and computers.

Already, this year, the computing marketplace growth is greatly driven by tablet commerce.

Tablet Commerce GrowthIn the third quarter of this year, the worldwide client PC market increased by an estimated 18 percent. Even as desktop, notebook, and laptop shipments were starting to decline, the adoption of tablets allowed that market to continue its expansion. In fact, in that quarter, those shipments were already making up about 40 percent of all PCs. This was under half a million units behind the worldwide shipments of notebooks and laptops.

Canalys’s tablet commerce forecasts for 2014 are that 285 million units will be shipped. It has also predicted that this figure will increase by the year 2017 until it reaches 396 million. The leaders are predicted to be Samsung and Apple, which will maintain their dominance over the medium future, but as competition continues to grow in this market space, they are both expected to experience considerable challenges.

Apple has been able to keep its own top spot throughout this year, so far. The last quarter is expected to strengthen that manufacturer’s position because of the recent introduction of the newest iPad Air and the iPad Minis. However, Canalys also stated, through Tim Coulling, a Senior Analyst, that “Apple’s decline in PC market share is unavoidable when considering its business model. Samsung narrowly took the lead in EMEA this quarter and Apple will lose its position to competitors in more markets in the future.”

Coulling also pointed out that Apple is among a small number of companies that are actually making money from tablet commerce device sales, so far.