The Adyen research firm has now released their figures which showed smartphones surpassed tablets in m-payments.
For the first time in the history of mobile payments, the last quarter of 2015 represented the time when smartphones were used more often than tablets for the completion of transactions that were made online.
At the same time, it remained iPads that were able to bring in the largest average transaction value.
The figures from Adyen, a research company, have also revealed that in the last three months of 2015, one in three online transactions were carried out in the form of mobile payments. The purchases were made either by way of a smartphone or a tablet. More specifically, 34 percent of online transactions during the last quarter of 2015 were completed over mobile. This was a solid increase over the third quarter of last year, when that figure had been 30 percent.
Mobile payments are currently divided nearly equally between smartphones and tablets, though phones are growing.
In the worldwide scene, smartphones are being used for 17.5 percent of all purchase transactions completed online. This is an increase over the previous quarter, when it had been 14 percent. Comparatively, tablets were used 16 percent of the time, which is a decrease when compared to the quarter before, when it had been 17 percent.
What Adven determined was that even though smartphones were rising in popularity, it remained iPads that were being used for the transactions that had the highest overall total value. The average order value over iPads was $107. In second place – and only very slightly behind iPads – were orders made over laptops and PCs, as their average order value was $106. Android tablets took third place with $86, iPhones were in fourth place at $83 and, finally, Android smartphones had an average total purchase value of $73.
According to Roelant Prins, the chief commerce officer at Adven, in a recent statement, “Mobile payments, both in app and browser-based, are driving the growth of eCommerce, and this trend is particularly noticeable by the acceleration in mobile payments for methods such as JCB and Alipay.”
That growth in m-commerce would have been over Adobe’s own tracking methods compared to the figures that it gathered on the same day last year. That said, both IBM and Adobe agreed that mobile shoppers were using their smartphones and tablets to make purchases more often than on their laptops and desktops. This represents the first time this has ever happened on Black Friday.