Tag: tablet commerce

With a highly successful year nearly complete, predictions for next year’s smartphones are already being made.

This year, mobile technology brought about tremendous new successes ranging from the sale of the devices themselves, to record marketing spending, and record mcommerce sales.

For this reason, it is only natural that brands and companies attempt to forecast what is to come in 2013.

According to the most recent reports from the Consumer Electronics Association (CEA), which is a trade association based in Arlington, Virginia, smartphones will account for approximately $37 billion in sales next year. Dealers will have almost 126 million devices shipped to them in 2013. This will represent an increase of 16 percent over 2012.

Tablets will also become an increasingly important form of mobile technology next year.

For those mobile technology devices, sales are expected to reach beyond 105 million units. This represents a figure that is 54 percent greater than that of 2012. It will also lead to a shipment revenue of nearly $36 billion.

The projections have been based on information such as the following, which can help to form an understanding of in mobile technology for 2013:

• 88 percent of mobile technology users check their email on those devices (especially their phones) each day.
• 85 percent of all American adults have some form of cell phone.
• 56 percent of all American adults who own a cell phone also have internet access.
• 53 percent of the owners of cell phones have a smartphone.

According to forecasts from Forbes, the two areas that will see the largest amount of growth in mobile technology include smart cars and digital health (mhealth). The mhealth marketplace is already seeing a rapid explosion of adoption and popularity including areas such as telemedicine, medical records, apps, fitness monitors, and others. This last year alone, it has experienced a growth of 40 percent.

On the other hand, the mobile technology developments in smart cars include developments such as the Google car, for example. These vehicles will be seen in far more events and prototype and product unveilings over the next twelve months.

Advertising within these applications will be important to generating wealth next year.

While recent research continues its highlighting of the degree to which consumers say that they dislike mobile marketing, the figures regarding the channel’s performance are strongly suggesting the opposite.

Analyses of campaigns for smartphones and tablets alike are showing that they are highly effective.

Despite the fact that consumers don’t like the pesky ads that are appearing within their applications, the data is still showing that they are engaged by this mobile marketing and that it is encouraging them to spend money. Occasionally, this even means large purchases, and they’re doing it over their smartphones and tablets.

A rising number of analysts are releasing their figures that are demonstrating this same mobile marketing trend.

According to these statistics, it looks as though standard, smartphone, and tablet commerce could all stand to greatly benefit from an explosion of mobile marketing within applications. Though this had already been suspected by the completion of the third quarter of the year, it has been far more solidified from the results of the holiday season so far.

Shoppers over the last couple of weeks have made this the most successful time for mobile marketing in the history of online purchasing. The “biggest mobile shopping day” on record for eBay occurred on December 9. The volume from smartphones and tablets skyrocketed by 133 percent over the largest purchasing day in 2011.

Moreover, it is also being suggested that the impact of mobile marketing isn’t simply limited to the purchases that are measured due to the fact that they are made directly through the smartphone or tablet on which the ad has been viewed. Steve Yankovich, the vice president of mobile at eBay, suggested that one third of all of the transactions that the company receives have been “touched” by mobile, regardless of what device has been used for making the final purchase.

This means that the eventual purchases that are made by users are highly influenced by mobile marketing and what they see on the gadgets that display the ads. It also suggests that the channel will become far more central to the efforts and campaigns that are implemented in 2013.