The sub sandwich chain has had a smartphone and web presence for quite a while but this will step it up.
Though Subway is far from new to the smartphone ecosystem, it is making its way into a new direction that is meant to provide enhanced transaction methods by way of mobile payments solutions.
They are now working on the launch of new options that will include integration with PayPal.
Karen Webster, the MDP CEO, has been working with the director of global payments and emerging commerce at Subway, Ken Moy, as well as the co-founder of Paydiant, Chris Gardner, in order to help to understand the way that the digital lifestyle and the healthful lifestyle are now coming together and how Subway can use this trend to benefit its customers. Among the solutions that they found was a range of new mobile payments options that include its web presence, its mobile app, and an integration with PayPal.
The goal of these mobile payments and m-commerce options is to make ordering very easy.
This is only the latest in a much broader strategy to incorporate the use of mobile technology into the Subway customer experience. The focus is to be able to broaden and bring together the various channels through which customers can interact with the brand and its restaurants, for a more complete, convenient, and seamless process.
According to Moy, “It’s the coming together of the healthy lifestyle Subway is known for with the digital lifestyle that consumers expect.” He went on to say that overall, customers expect that their favorite companies will be able to provide them with a “a beautiful customer and digital experience.” He stated that “we are going to need to be able to be flexible and continue to add on feature-functionality and other services to fulfill that digital promise to our customers.”
The mobile payments options are now being launched at the order.subway.com online experience as well as though its mobile app, so that there will be less friction when customers pay for their orders. PayPal is on Subway’s list of upcoming offerings and this will arrive before the close of the year.
