Tag: stripe

Pinterest enters the mobile commerce space

Pinterest is moving forward with its buyable pins feature

Pinterest is one of the latest social companies to become involved in the mobile commerce space. The company recently announced its buyable pins, a feature through which users can purchase products that they see on the social site. Pins, or pictures, will serve as a way to expose users to new products, giving them an opportunity to purchase what they see on their mobile devices through the Pinterest application.

Company will be working with Stripe to make mobile purchases possible over its platform

The social media company will be working with Stripe in order to handle the mobile payments made through its new feature. The idea behind the new feature is to make purchases on a mobile device quick and convenient for users. Buyable pins will show on all featured content on Pinterest, including search and recommendations. For example, if users see a picture of a jacket, they would also be provided with a link to purchase this jacket, with purchases being handled through the Pinterest platform. Users will also be able to compare products and prices.

Social commerce is becoming a focus for companies that want to engage mobile consumers more effectively

Mobile Commerce - Pinterest AppMobile commerce has become an important focus for many social media companies. These companies have taken note of the rise of mobile technology and the role that smartphones and tablets are playing in the daily lives of consumers. These companies are beginning to expand upon a concept called social commerce, which involves the purchasing of products over social media networks, such as Facebook and Twitter. These networks have already launched their own purchasing features, providing Pinterest with competition.

Social commerce can be very beneficial for retailers

Social commerce is growing quickly and consumers have become more interested in purchasing products online with their mobile devices. Social networks represent a powerful way for retailers to gain exposure for their products and these networks can provide retailers with access to a very active and enthusiastic user base that has become interested in mobile commerce.

Facebook takes a step toward mobile commerce

New partnerships could give Facebook a foothold in mobile commerce

Facebook has shown some interest in mobile commerce recently, but has yet to take any aggressive action on this interest. The social network facilitates mobile payments, mostly through the variety of social games it supports, but does not boast of a major presence in the mobile commerce sector. That may soon change, however, as Facebook has announced its partnership with PayPal, Stripe, and Braintree. The partnership with these companies may help Facebook gain a foothold in the mobile commerce space.

New service designed to make payments more convenient

Through the partnerships it has made, Facebook intends to deploy its “Autofill With Facebook” service. The service is meant to enhance the payment experience, making purchasing items online more convenient for consumers. The service functions like typical autofill features for web browsers, but focuses on financial information. Using the Autofill service allows consumers to store their financial information with Facebook, which can access this information to fill out payment forms in a convenient manner.

Facebook mobile commerceService is meant to supplement mobile commerce services

The service is not meant to compete with other mobile commerce services. Facebook intends for the Autofill service to be a supplement to mobile commerce, making payments less of a hassle for consumers on mobile devices. Facebook may eventually seek to compete in the mobile commerce space, but is currently content to provide auxiliary support for the wide variety of mobile commerce services that currently exist, all of which are vying for the attention of consumers.

Facebook focuses on marketing

Facebook currently has a strong focus on marketing rather than mobile commerce. The social network is working to become more attractive to marketers by improving its services relating to mobile advertisements. Last year, the social network introduced Facebook Graph Search, which is meant to give users a very deep insight into the various demographics that make use of the social networking platform. This search engine has been relatively well received by marketers.