Tag: starbucks

The new Starbucks emoji-themed keyboard app lets you send more than a smile.

When it comes to adopting mobile technology trends, Starbucks has shown time and again that it’s a leader in this field, having released apps and being one of the first to jump on board the mobile payments bandwagon, among other advancements. Therefore, it shouldn’t come as much of a surprise that one of America’s favorite coffeehouse chains has released its very own Starbucks emoji keyboard, which lets users digitally express themselves with Frappauccinos, cake pops, iced coffee and their other favorite Starbucks products.

The app is free for iOS and Android.

The keyboard app is available free for both iOS and Android mobile devices and features a custom keyboard option decked out in the company’s colors and font as well as two pages of Starbucks-inspired emojis. The emoji library includes everything from drinks and treats to the logo and emoji people holding Starbucks products.

To enjoy this fun new application on iPhone, users need to install it and add it to the active keyboard list under settings. They need to allow the app full access so it can be used throughout the phone. The app is activated using the globe key on the bottom line on the standard keyboard. The emoji keyboard functions like most third-party keyboard apps and works with most major messaging apps including Facebook, WhatsApp, and iMessage.

On the flip side, Android users will find the activation process similar to iOS. After installing the app, it can be activated under Language & Input in Settings and should be selected as the standard keyboard. Via Android, the program sends emojis as images through apps instead of placing them within messages.

Could the Starbucks emoji keyboard evolve into something more in the future?

Many consumers weren’t pleased when the company changed its rewards program and app, and some hope that the new keyboard app – although currently nothing unique or ground-breaking for Starbucks – could be the start of something special. Imagine: instead of just sending an emoji to a friend, what if users could actually order coffee via emoji?

While that’s definitely only a sweet dream and a not reality at the moment or in the near future, lovers of this app will be pleased to know that the company intends to add more content to its Starbucks emoji keyboard app throughout the year.

Starbucks continues to find success in the mobile commerce market

Starbucks continues to lead the mobile commerce market in the United States. The company first embraced mobile payments a few years ago, establishing a major lead in this market in a relatively short time. Starbucks has managed to find success with several large retailers have failed, effectively engaging mobile consumers and providing them with services that they believe are valuable. Starbucks is expected to continue leading in the mobile commerce market, especially as more consumers begin using their smartphones to get their shopping done.

Company reports 5 million mobile transactions in October of this year

During October of this year, approximately 21% of all transactions that Starbucks saw came from mobile devices. This translates into some 5 million transactions in October alone. The company supports mobile payments in some 7,500 stores throughout the United States, with many of these locations offering mobile ordering and payment services. This allows consumers to place an order before they arrive at a Starbucks store, paying for this order via their smartphones or tablets. The convenient nature of this service has been praised by consumers.

Starbucks reaches its fiscal expectations with the aid of mobile commerce

Aided by its success in mobile commerce, Starbucks was able to meet its expectations for the fourth fiscal quarter. The company has reported a 32% growth in mobile users in the United States and Canada during the fourth quarter, a significant increase over what had been reported during the same period last year. Starbucks has successfully rolled out its Mobile Order & Pay service this year, which has lead to a significant increase in mobile commerce activity.

Starbucks will introduce new features to its mobile app in 2016

Starbucks will not become complacent when it comes to mobile commerce, of course. The company intends to introduce a feedback feature, allowing mobile consumers to provide suggestions for how the Starbucks mobile app can be improved. The company is also expected to introduce new features to the app that consumers have already suggested. These features are likely to be introduced at some point in 2016.