Tag: starbucks mobile

Starbucks is leading mobile commerce in the US

Starbucks continues to find success in the mobile commerce market

Starbucks continues to lead the mobile commerce market in the United States. The company first embraced mobile payments a few years ago, establishing a major lead in this market in a relatively short time. Starbucks has managed to find success with several large retailers have failed, effectively engaging mobile consumers and providing them with services that they believe are valuable. Starbucks is expected to continue leading in the mobile commerce market, especially as more consumers begin using their smartphones to get their shopping done.

Company reports 5 million mobile transactions in October of this year

During October of this year, approximately 21% of all transactions that Starbucks saw came from mobile devices. This translates into some 5 million transactions in October alone. The company supports mobile payments in some 7,500 stores throughout the United States, with many of these locations offering mobile ordering and payment services. This allows consumers to place an order before they arrive at a Starbucks store, paying for this order via their smartphones or tablets. The convenient nature of this service has been praised by consumers.

Starbucks reaches its fiscal expectations with the aid of mobile commerce

Mobile Commerce - Starbucks PaymentsAided by its success in mobile commerce, Starbucks was able to meet its expectations for the fourth fiscal quarter. The company has reported a 32% growth in mobile users in the United States and Canada during the fourth quarter, a significant increase over what had been reported during the same period last year. Starbucks has successfully rolled out its Mobile Order & Pay service this year, which has lead to a significant increase in mobile commerce activity.

Starbucks will introduce new features to its mobile app in 2016

Starbucks will not become complacent when it comes to mobile commerce, of course. The company intends to introduce a feedback feature, allowing mobile consumers to provide suggestions for how the Starbucks mobile app can be improved. The company is also expected to introduce new features to the app that consumers have already suggested. These features are likely to be introduced at some point in 2016.

Starbucks accounts for 90% of all mobile payments in the US

Even large companies are struggling to compete with Starbucks

In the past, mobile commerce has been considered something of a novelty, with several small companies offering services that would allow people to shop for and purchase products from with their mobile devices in stores and online. Now, large companies like Apple and Google are involved in the mobile commerce space, but they may not be finding the success that they had hoped to see in the field. Starbucks has come to dominate the mobile space and other companies may be struggling to keep up.

Majority of mobile transactions made in 2013 were done in Starbucks stores

Starbucks accounted for 90% of all mobile transactions made in the United States last year, according to the company’s CEO, Howard Schultz. According to Schultz, more than $1.3 billion in mobile payments were made during 2013, with the vast majority of these transactions taking place in Starbucks stores throughout the country. The company’s success in the mobile field last year is just the beginning, as Starbucks has plans to continue dominating mobile transactions.

Company plans to accelerate its mobile commerce plans

Mobile Payments - StarbucksThe company intends to accelerate its mobile commerce plans over the next few years, putting more emphasis on its mobile audience, but not sacrificing its traditional brick-and-mortar interests. Schultz notes that many consumers are beginning to migrate away from traditional forms of commerce, showing more favor for mobile services. In order to accommodate the changing behavior of consumers, Starbucks will be following suit.

New partnerships will help Starbucks remain dominant in the mobile field

Over the next few years, Starbucks plans to make careful, strategic partnerships that will further its mobile interests. Earlier this year, the company announced plans to begin offering its mobile payments technology to other companies, allowing them to engage mobile consumers more effectively. The company will also be highlighting the convenience of mobile payments in order to further its popularity among consumers with various types of mobile devices. Starbucks also has plans to enhance its My Starbucks Rewards program, providing more incentives for people to purchase products with their mobile devices.